search engine marketing workshops


Chat Sessions in 2003
from January through March

Conducted for Students and SEM Practitioners with
Ongoing Access to the Resources of the Academy of Web Specialists

Go to Chat Sessions in 2002

Sign up today and start exchanging expertise in these chats with
SEM experts and industry leaders .

Beginners | Professional SE Optimizers | Engines/Directories
Techniques | Problem Areas | Software | E-Commerce
Design
| Miscellaneous | Adult Webmasters


NOTE: Beginning in April 2003, Academy chats will move to a new location, where transcripts are immediately created as soon as the chat is over. To view chat transcripts from April 2003 on, visit:
http://seo.computer-concierge.net/chat/transcripts/Default.asp

A Word of Caution: Some of these chat sessions refer to strategies that should NO LONGER be employed. Do not use hidden links, hidden frames, hidden layers, hidden div, hidden text, or anything else that is "hidden." It could get your site banned by Google.

What's New (updated on 4/28/03)

What's New (updated on 4/2/03)

What's New (updated on 4/1/03)

Beginners
Choosing the Right Keywords 1/15/03, 2/11/03

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Professional SEO's
(Note: Chat sessions for professional SEO's don't become obsolete as quickly as other chats, which is why we've kept 2002 chats here.)
Contracts for Search Engine Positioning Clients Contract Ideas; Updating the "Standard Contract" Suggested "Standard" SEO Contract
Reporting to Clients SEO Project Management How to Start an SEO Business, Part 1, Part 2
Optimizing on a Shoestring Budget Part 1, Part 2 Marketing for a Startup SEO Company Unusual One-on-One Promotion Ideas
Optimization to Increase Sales and Inquires, not just Placement Offering PPC Management Schemes to Clients on Limited Budgets Starting a New SEO Business and Need to Attract Clients?
Making a Presentation to a Client Updating the "Standard Contract" SEO Pricing Structures
Use of CPC/CPA Models for SEO Companies, a chat with Barry Lloyd  SEO Proposals Part 1, Part 2 SEO as One Part of your Online Marketing Mix Part 1, Part 2, 1/20/03
Pricing Structure for Professional SEO's 11/27/02 Managing Your SEO Projects and Clients 3/19/03 Traffic Generation Packages for Low Budget Clients 3/24/03
How to Approach IT and Marketing Managers to Make SEO Projects a Success 2/21/03 Analyzing the Goals of Your Clients 3/28/03  

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Engines/Directories
Search Engine Changes for 2003 11/29/02, 12/18/02 Google's New Guidelines for SEO's 12/12/02 Yahoo! has Purchased Inktomi -- What could this mean for the future? 1/28/03
Discussion of Google and Yahoo!'s Relationship 2/5/03 Working with International Engines 2/24/03 Connection Between Yahoo!, Google, and Inktomi 3/12/03

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Techniques
Dynamically Generated Web Sites and Other Advanced SEO Issues 12/12/02, 1/29/03, 2/6/03 Link Strategies 1/6/03, 1/7/03 Using Mini Sites to Promote Products and Services (1/22/03)
Cascading Style Sheets, CSS, and Layers 1/22/03, 2/25/03 Increasing Your Visibility and Link Popularity by Writing and Promoting Articles 1/28/03 What are Your Competitors Doing? 2/19/03
Writing Articles to Build Credibility, Visibility, Link Pop, etc. 3/20/03 Wordtracker and Lateral Thought 3/27/03  

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Problem Areas

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Software/Services
Copernic Agent 1/20/03 Performing "Serious Magic" with Visual Communicator 1/30/03 Using WebPosition Gold 2 (2/18/03)
 

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E-Commerce
Affiliate Marketing 1/30/03 Other Online Marketing Avenues Besides SEO (2/17/03)
   

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Design and Copywriting
HTML Chat: Constructing Tables 12/10/02 HTML Chat: Tables, Part 2 1/14/03 HTML: Accessible Forms 2/11/03
Copywriting for the Web 1/6/03, 3/7/03 HTML Issues for SEO's: CSS Q&A's 3/11/03 How to Design a Web Site that just Happens to be SE Friendly 2/27/03
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 Miscellaneous
Marketing Your Local Biz Online 2/12/03 Marketing Yourself with "Mail Merge" 3/6/03

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 Adult Webmasters
 

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Go to Chat Sessions in 2002

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