search engine marketing workshops


Chat Sessions in 2002

Conducted for Students and SEM Practitioners with
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SEM experts and industry leaders .

Beginners | Professional SE Optimizers | Engines/Directories
Techniques | Problem Areas | Software | E-Commerce
Design
| Miscellaneous | Adult Webmasters


A Word of Caution: Some of these chat sessions refer to strategies that should NO LONGER be employed. Do not use hidden links, hidden frames, hidden layers, hidden div, hidden text, or anything else that is "hidden." It could get your site banned by Google.

Beginners
Choosing Effective Keywords 3/14/02, 4/11/02 Beginners Chat 4/18/02 Beginners Chat 7/25/02, 8/8/02

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Professional SEO's
Contracts for Search Engine Positioning Clients Contract Ideas; Updating the "Standard Contract" 10/23/02 Suggested "Standard" SEO Contract
Optimization in 2002 1/31/02 Reporting to Clients 2/15/02  SEO Project Management 2/27/02
How to Start an SEO Business, Part 1 3/28/02, Part 2: 4/11/02 Optimizing on a Shoestring Budget 3/18/02, 4/22/02 Marketing for a Startup SEO Company 4/24/02
Unusual One-on-One Promotion Ideas 5/23/02 Optimization to Increase Sales and Inquires, not just Placement 5/27/02 Offering PPC Management Schemes to Clients on Limited Budgets 6/18/02
Offering PPC Services to Clients 7/15/02 Starting a New SEO Business and Need to Attract Clients? 9/26/02 Making a Presentation to a Client 10-9-02
Updating the "Standard Contract" 10/23/02, 12/18/02 SEO Pricing Structures 10-28-02 Use of CPC/CPA Models for SEO Companies, a chat with Barry Lloyd 11/20/02
 SEO Proposals 11/26/02, 12/18/02 SEO as One Part of your Online Marketing Mix 11/4/02, 12/16/02  

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Engines/Directories
Google AdWords 1/14/02 Yahoo!'s Annual Fee 1/15/02 BT LookSmart 1/24/02
Google's Page Rank 2/6/02  Directory Project 2/13/02 Chat with Stephen Baker of Fast 2/20/02
Submitting Multiple Sites to Directories 2/28/02 International Search Engines 3/20/02, 6/19/02 Lycos's Insite Program (Pay Inclusion Program for Fast) 4/18/02
Chat with Daniel Boberg, a Rep from Overture 4/23/02 Yahoo!, a Sharing of Ideas 5/23/02 SearchOnline 5/30/02
Using Overture 6/5/02 How PPC is Still a Barely Touched Aspect of SEO 6/11/02 A chat with a Rep from Ask Jeeves 6/12/02
LookSmart's New Method of Charging Per Click Through 6/12/02 When a Directory says NO! 6/20/02 How to have Success with Directories 6/20/02
Chat with Troy Perkins of PayPerClick Analyst.com about PPC's 6/20/02 Getting Listed in LookSmart and Yahoo! 6/21/02 Kartoo, a Search Engine Build Using Flash 7/12/02
A Chat with Craig Pisaris-Henderson of FindWhat 7/16/02  European PPC's, a Chat with Marco Loguercio, CEO of SEMS 7/24/02 The Fast Search Engine 9/17/02
Directory Rankings 8/28/02, 9/12/02, 10/30/02 A Chat with a Rep from Terra Lycos 10/11/02 Google AdWords, a Chat with Andrew Goodman 10/17/02
International Search Engines 11/13/02 Yahoo! Rankings and New Algorithm 11/14/02   A Chat with Craig Pisaris-Henderson of the FindWhat Pay Search Engine 11/19/02
Google PageRank 12/18/02    

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Techniques
Log Analysis 1-9-02 Submission Strategies 1/16/02 Creating Effective Information Pages 1/29/02
Building Link Popularity -- a Chat with Eric Ward 2/5/02 Log Analysis, and How to Measure Ad Effectiveness -- a Chat with Jim Novo2/12/02, 3/19/02, 4/9/02 Angela Lovett with WorldWideLearn, Tips on Building Link Popularity 2/19/02
Doorway Domains 3/6/02 How to Maximize a Site's Chances at Top Rankings Without Regard to Factors such as Link Popularity 4/4/02 A chat with John Heard of IP-Delivery Cloaking Software 5/21/02
Analysing Spider Traffic with Robot Manager Software, a chat with Michael Lange 5/22/02 Building Links with Zeus Software, a chat with David Notestine of Zeus 5/23/02 Building Links, a chat with Dixon Jones with Receptional 5/29/02
Entry Pages: How to Make Life Easier, Strategies, etc. 6/26/02 Targeting Individual Engines versus General Optimization 7/10/02 Optimization to Increase Sales and Inquires, not just Placement 7/12/02
A Chat on Keywords -- How to Choose Keywords to Target Each Audience that Visits your Site 7/18/02 Strategies for Working with Dynamic Content, a Chat with Mikkel deMib Svendsen 7/23/02 Entry Pages: How to Make Life Easier 7/30/02
Linking Strategies, and Cloaking/Stealth Technology and Software 7/30/02 Advanced SEO Topics, including Dynamically Generated Sites, Cloaking, Etc. 8/7/02, 9/10/02 SEO Strategies that Really Work! 8/13/02
Triggering Visitor Response 8/15/02 Optimizing PHP Web Sites 9/4/02 The Right Ways to Set up Outbound or Internal Links so that all of your Inside Pages get Listed 9/4/02
Mini Sites that are Satellite Sites around your Main Site 9/9/02, 12/5/02 Generating Traffic for Small Sites 9/23/02 Building Link Popularity 10/8/02
Fantomaster, a Chat on Cloaking and Fantomaster's Tools and Software 10-24-02 ROI Marketing and Improving Conversion Rates, a chat with Bryan Eisenberg 10-29-02 Linking Strategies 11/5/02, 11/7/02
Directory and Per URL Paid Inclusions, a chat with Kevin Lee 11/12/02 SEM and Brand Awareness 11/20/02 Ways to Compare your Competitors' Web Sites, by Dixon Jones 11/21/02

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Problem Areas
SEO Problem Solving 3/25/02 Stop (or Blocked) Words 3/26/02 Working with Dynamic Content or Data-base Delivered Sites 4-25-02, 5/28/02, 6/25/02

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Software/Services
NetMechanic 1-10-02 PositionPro 2/26/02 Atomz, an Onsite Search Engine 3/12/02
CSE HTML Validator 3/13/02, 7/25/02 Zeus, a Link Popularity Building Program 3/20/02 Wordtracker 4/3/02
WebPosition Gold 4/17/02 Wordtracker, a chat with John Alexander 6/4/02 OptiLink, a Software Program that Analyzes your Incoming and Outgoing Links 6/6/02
KeywordTool, a new Web Marketing ROI Calculator Service 6/20/02 BellaCoola, a Web Tracking Software 6/26/02 Alexa, a Toolbar that "Rates" Sites 6/27/02
 Top Dog Software, a Chat with Michael Lange of Sophtware.com 7/9/02 GRSeo Software 8/14/02 realDevToolsTM, a Programming Tool for Bug Tracking Using the MSFT's .NET Platform 8/13/02
Robot Manager, a chat with Michael Lange 9/30/02 Tips for Using WebPosition Gold 2 10/3/02 Zeus, a Link Popularity and Visibility Building Program 10/7/02
Top Dog Pro, a chat with Michael Lange 10/28/02 ClickTracks, a Software Program that will Track Visitors to your Site 11/6/02 Robot Manager, a Spider Analysis Software Program, 12/6/02
ThemeMaster 11/19/02 WebPosition Gold 2 12/17/02  

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E-Commerce
Affiliate Marketing for Dollars 2/28/02 How to Become Successful Working with Affiliate Programs, an interview with Michael Campbell 5/15/02 E-Mail Marketing Tips from the E-Mail Doctor, Mike Adams 6/27/02
Marketing Web Sites with Affiliate Links 8/22/02    

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Design and Copywriting
Copywriting 2-11-02.html, 3/11/02, 4/15/02 How to Create Attractive Web Sites with Impressive Graphics, etc., that are still SE Friendly, a chat with Grant Crowell of Grantastic Designs 8/20/02 HTML Issues for SEO's, with Robert Roberts of SEO ToolBox 8/21/02
HTML Issues for SEO's 10/10/02 Copywriting Tips 10/14/02 HTML: Web Accessibility Issues 11/12/02
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 Miscellaneous
Search Engine Strategies Conference, Boston, March 2002 3-2-02 Press Releases and Other Online Communications 3/21/02 A Chat with Bruce Clay 4/16/02
How to Work with Sites who Mainly Use Traditional Forms of Advertising 5-13-02 A Chat with Chris Sherman of Search Engine Watch and SearchDay 6/13/02 SEO Tips and Strategies 7-11-02

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 Adult Webmasters
A Chat for Adult Webmasters 7-17-02 Adult Links 7/31/02 Keywords for Adult Sites 8/19/02
Resources for Adult Webmasters 11/11/02 A Chat for Adult Webmasters 12/19/02  

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Back to 2003 Chat Transcripts

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