Our website and e-mail publications reach small business executives and department managers interested in doing business on the Internet. WilsonWeb.com is considered the most comprehensive site on Web marketing and e-commerce information anywhere on the Internet, cited and praised in the Wall Street Journal, Business Week, Business Investor Daily, PC Magazine, and dozens of prestigious books, periodicals, and directories. Web Marketing Today (WMT), our flagship publication, reaches 115,000+ e-mail subscribers, while our Doctor Ebiz, small business question and answer publication is read by 42,000+ subscribers each week. Web Commerce Today (WCT) reaches an exclusive list of thousands of individuals who have paid an annual fee to receive our premium e-commerce publication. The combined advertising power of our targeted website and e-mail publications is nearly 1.6 million advertising impressions each month. You can learn more about rates and availability on our e-zine and banner ad rate cards.

Based on an analysis of 4,800 respondents who filled out our online questionnaire in December 2000, here is a profile of our readers. Click on a thumbnail or link to see the full-size graph.

• Business owners predominate with half of subscribers owning at least 25% of their business. Graph
  
• Website promotion responsibility is carried by 63% of subscribers, while the responsibility is held by another in-house employee by an additional 21%. Graph
• Small businesses predominate. 80% are in businesses smaller than 100 employees, 59% are in businesses smaller than 15 employees. Graph
• Job levels and titles show an impressive leadership level. Owner, CEO, or corporate management, 29%; Marketing VP or manager, 32%; Internet manager, webmaster, etc. 8%. Graph
• E-Commerce is practiced by 77% of our subscriber's companies' websites, about half business-to-business and and half business-to-consumer. Web Commerce Today subscribers, however, are tilted more towards business-to-consumer (retail) online businesses. Graph
• Gender and Age tend toward males in their 20s and 30s. Two-thirds are male, one-third female. Nearly 80% are age 26 to 55, with 10% 56 to 65. Gender Graph | Age Graph
• Purchasing power of our subscribers is considerable: Graph

• 60% manage the development of website content and applications.
• 60% manage Web marketing, advertising and promotion.
• 56% specify, recommend, or purchase Internet/Intranet-related products and services.
• 42% manage relationships, alliances, and joint product development with other organizations.
• 42% manage strategic planning and the Web development staff/group
• 37% manage Internet/Intranet budgets and/or approve purchases
• Annual budgets for Internet-related expenditures are substantial. Graph

• Over $1 million, 8%
• $100,000 to $1 million, 11%
• $25,000 to $100,000, 18%
• $10,000 to $25,000, 13%
• $3,000 to $10,000, 27%
• Under $3,000, 22%
• Industries represented include a broad range with a cluster in computer-related, marketing, and advertising. Some of the larger groups are computer consultants (who often influence large budgets of their clients) 10%, website developers 13%, with a strong showing in other computer-related industries. Marketing and advertising professionals 12%, media and publishing professionals 8%, and retail 11%. (Note: Web Commerce Today has spikes among manufacturers 9% and retail 17%.). Graph
• Global representation is found on our lists. While the bulk of readers are from the US (58%), we have strong segments from the UK (8%), Canada (8%), Australia (5%), India (2%), and New Zealand (2%), with strong representation from Europe, and Southeastern Asia. Fully 42% of subscribers are outside the US, and this is increasing as e-commerce grows in Europe, Asia, and Latin America. Graph

To learn more, why don't look you at our rate cards for e-zine and banner advertising, and contact our ad sales department at am to 4 pm Pacific Time, or use the form below.

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