Have you been looking for a low-cost way to get your online product or service in front lots of online businesspeople? Why don't you consider placing a 2-line ad in Web Marketing Today or Doctor Ebiz. The low costs will surprise you.

E-zine	Subscribers as of 6/1/02	2-Line Ad Cost	Approx. effective CPM
Web Marketing Today	120,000	$250	~$2.08 CPM
Doctor Ebiz	62,000	$150	~$2.42 CPM

When you figure the CPM of these 2-line ads it is amazing. How can you match that for this quality of publication?

Here are guidelines for a 2-line ad:

• Location. 2-line ads are placed together at the bottom of the e-mail newsletter content. Order of 2-line ads is determined solely by the how often that advertiser has advertised with us. We reward frequent advertisers. Ordering for several issues in advance will help your position.
• Text ad. These are text ads. They will show the same in our HTML e-mail edition as in our text e-mail edition. URLs are linked in the HTML version.
• Line length. Maximum line length is 65 characters per line -- including spaces, URL, everything! See our examples.
• Limitation. You may place only one ad per issue for any one product or service.
• Focus. Our focus is on ads for products and services related to our Web marketing, e-commerce focus. We MAY consider ads for products with a more diffuse target, but may also turn such ads down. We reject or accept ads according to our own discretion; all decisions are final. We do NOT accept ads for business opportunities, MLM, get-rich-quick schemes, gambling, adult sites, or any services paid for by lease.
• Honesty. The wording of any offer must be clear and honest. Hint: For best results, use attention-grabbing words to begin your ad.
• Click-Through Rate (CTR) will vary depending upon how targeted your offer is to our audience and how well your ad is written. A 0.25% CTR is possible, and some advertisers will substantially exceed that. We do not guarantee the CTR of your ad.
• Results. For best results, place an 8-line ad in first position. 2-line ads are designed for economy, not maximum performance. You get what you pay for.

We take no more than ten 2-line ads for each issue of Web Marketing Today, and five 2-line ads for each issue of Doctor Ebiz, so please apply early for the next issue. There is a three-step process for placing a 2-line ad:

1. Fill out the 2-Line Ad Inquiry Form.
2. Wait for a response by e-mail or phone.
3. After receiving approval, pay in advance by credit card online or by check. I'll notify you of where to pay.

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