|
Banner Advertising
Rate Card
Ad Home | Banner Ads | E-Mail Ads | 2-Line Ads | Profile
| We sell advertising on the basis of CPM (Cost Per Thousand "page views" or "impressions") |
Approx. Traffic
Page Views per Month |
Gross CPM
Banners rotating through site ("ROS") |
Web Marketing (wilsonweb.com)
We have an extensive Web Marketing site which attracts thousands of visitors per week. This includes original articles on Web marketing, our renowned Web Marketing Info Center, Web Marketing Today newsletter, and the Web Marketing Forum. |
450K/mo |
$25 |
E-Commerce (wilsonweb.com)
The e-commerce section of wilsonweb.com includes our Electronic Commerce Research Room and Web Commerce Today newsletter, that attracts people who are specifically interested in selling products directly over the Web. |
150K/mo |
$25 |
Doctor Ebiz (doctorebiz.com)
Doctor Ebiz is focused on small business questions and answers on Web marketing and e-commerce. Popular spots are the current weekly issue and the archive of back issues. |
20K/mo |
$45 |
Banner Specifications
- Dimensions
: Standard 468 x 60 pixels
- File Size
: 12K maximum.
- Rich Media. We can serve rich media, so long as the total file size falls within our maximums.
- Looping. We do not have any maximums on the number of times an animation can loop, but we reject banner ads we consider overly annoying and detract from our site.
Banner Serving
- We use Ad Juggler Classic 1.4 banner serving program. This allows us great flexibility in serving a campaign from your server or yours.
- We can serve banners through third party servers and can offer random numbers to facilitate cache-busting. We can serve banners through AdKnowlege SmartBanner and DoubleClick DART system. However, since we cannot track click-throughs with third party servers to make sure everything is working properly, we cannot be responsible for broken links or non-functioning banners after our initial set-up. We bill for impressions delivered according to our statistics.
Minimums
The minimum number of impressions is 10,000 per buy.
Payment Information
- New advertisers are required to pay in advance.
- For advertisers with established accounts, we bill at the end of the month for banners served.
- Payments must be made in US funds. We do not accept credit cards for banner ad payments.
- We are happy to cooperate with media brokers and enjoy cordial relations with many agencies.
- In the case of banners served through third party servers, we bill on the basis our statistics of page views, since these are likely vary some from third party server statistics.
- If manual entry into spreadsheets is required, it will be billed in addition to CPM rates.
- Bills unpaid after the due date may be assessed a late fee of 5% per month up to a maximum of 20% late charges.
Reporting
- Up-to-the-minute statistics are available to our advertisers online including page views, click-throughs, and click-through rate, both daily, monthly, and cumulative month-to-date per banner or for your entire campaign.
- Our monthly billing includes hard copy printouts of the months daily statistics for each banner.
- While the size of our site is too small to afford regular third party audits, we will work with our advertisers and their auditors to assure them of the integrity of our system.
Click-Through Rates
Click-through-rates (CTRs) are dependent upon the quality of the banner creative, the strength of the concept presented, and its perceived relevance to our visitors. We do not guarantee CTRs nor sell banner advertising on a pay-per-click basis. On the other hand, we have a rather targeted site, so click-through rates can be expected to be substantially above industry averages for products and services related to Web marketing, e-commerce, and small business services.
Demographic Profile
Our visitors as a whole are serious business people, seeking to learn how to set-up and run their businesses on the Web. While the largest group of viewers are from small to medium size businesses, we also have a significant readership from Fortune 500 companies due to the quality of our information and research capabilities. A full demographic profile is available on our website (http://wilsonweb.com/ads/demog-profile.htm)
Compatability
We are pleased to accept advertising focused on our specific topics of Web marketing and e-commerce, or that are of interest to those in our demographic profile. We do not accept advertising for MLM or programs that offer quick riches. We reserve the right to reject any advertising.
Contact Us
Would you like this content on your own website? Click here
Why don't you recommend this page to a friend?
Wilson Internet Services
http://www.wilsonweb.com
Copyright © 1996-2002 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.
|
The Shopping Cart Report