E-Commerce Articles
by Dr. Ralph F. Wilson, E-Commerce Consultant
Basic E-Commerce Articles
"Review: Selling Online," WCT, 4/15/2001
"Book Brief: The E-Commerce Book," WCT, 12/15/2000
"Trends in E-Commerce: Freeze-Frame December 1999," WCT, 12/15/1999
"Sidebar: Why Not Set Up Your Own Online Store?," WCT, 6/15/1999
"E-Commerce Readiness Assessment Tool," WCT, 6/15/1999
"Review: Make Your Site Sell," WCT, 5/15/1999
"Jumping All 12 Hurdles: Store Elements You Must Have Right," WCT, 5/15/1999
"Review: StrikingItRich.com," WCT, 12/1/1998
"What Motivates Established Companies to Get into E-Commerce?," WCT, 9/15/1998
"E-Commerce Basics: The 10 Rock Bottom Essentials for Online Stores," WCT, 9/15/1998
"Review: Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web," WCT, 4/1/1998
"Marketing Single-Product Websites vs. Multi-Product Stores," WCT, 2/15/1998
"How to Sell Products Directly on the Web," WCT, 7/27/1996
Shopping Cart Information and Reviews
"Are Amazon.com zShops Good for Merchants?," WCT, 10/15/1999
"Product Review: CCNOW.com," WCT, 3/15/2001
"Review: Yahoo! Store," WCT, 1/15/2001
"Review:Market ShopSite TX 4.1," WCT, 11/15/1999
"A Look at Lycos Stores," WCT, 11/15/1999
"Review: Miva Merchant 1.22," WCT, 4/15/1999
"Review of ShopSite Manager 3.1," WCT, 9/15/1997
"Review: iCat Commerce Online," WCT, 7/15/1990
"Quick Look: Shopping Cart/Store-Building Programs," WCT, 6/15/2001
"Recommendations for "Free" E-Commerce Platforms," WCT, 8/15/2000
"Product Review: eCongo.com," WCT, 8/15/2000
"Comparison Chart of "Free" E-Commerce Platforms," WCT, 8/15/2000
"Product Review: FreeMerchant.com," WCT, 7/15/2000
"Comparison of Popular Stores," WCT, 10/15/1999
"Review:Market ShopSite SC 4.1," WCT, 10/15/1999
"From Print Catalog to Web Catalog," WCT, 6/15/1999
"What I Look for in Store-Building Software," WCT, 2/15/1999
"Review: Building Database-Driven Web Catalogs," WCT, 10/15/1998
"How Much Infrastructure Does Your Store Need," WCT, 4/15/1998
"Store-Building Software Evaluation Guide," WCT, 12/15/1997
"Outgrowing a Simple Order Form, or How to Know Whether You Need a Shopping Cart Program," WCT, 3/19/1996
"Simple Form Demo," WCT,
"Product Review: Bigstep.com," WCT, 8/15/2000
"Review: IBM HomePage Creator," WCT, 3/15/1999
"Dydacomp's Mail Order Manager Integrated Order and Fulfillment Software," WCT, 2/15/1998
"Shopping Carts for Small Sites," WCT, 1/15/1998
"Why Freeware Shopping Cart Programs Are Expensive," WCT, 12/15/1997
"How Does Store-Building Software Work?," WCT, 12/15/1997
Shipping, Fulfillment, Order Management, and Accounting
"Distribution Decisions: Drop-Shipping vs. Inventory vs. Fulfillment House," WCT, 6/1/2000
"Quick Look: Accounting Software," WCT, 6/15/2001
"Product Brief: CPS Computerized Parcel System," WCT, 10/15/2000
"Selecting Shipping Services as Part of your Internet Marketing Plan," WCT, 6/1/2000
"Choosing an Internet Order Fulfillment House," WCT, 10/15/1999
"Accounting Software Comparison Resources," WCT, 9/15/1999
"Shipping via the US Postal Service," WCT, 9/15/1999
"Two Maturing Web Fulfillment Tracking Solutions," WCT, 9/15/1999
"Integrating Web Ordering with Accounting Packages," WCT, 9/15/1999
"Importing Online Order Data into QuickBooks," WCT, 9/15/1999
"Amazon.com's Inventory Strategies," WCT, 11/15/1998
"Analyzing the Drop-Shipping Model for Online Stores," WCT, 11/15/1998
"Exploring Your Shipping Options," WCT, 10/15/1998
"Example of the Online UPS Shipping Calculator," WCT, 1/15/1998
"Product Review: Stone Edge Order Manager," WCT, 7/15/2000
Digital Delivery Software
Payment Gateways
"A Merchant's Introduction to E-Commerce Payment Gateways," WCT, 7/15/2001
"Regional Gateways with Notes and User Feedback," WCT, 7/15/2001
"Quick Look: Payment Gateways," WCT, 6/15/2001
"Payment Gateway Fees Bundled with Merchant Accounts," WCT, 9/15/2000
"Non-US Credit Card Gateways," WCT, 2/15/1999
"A Short List of Internet Credit Card Gateways," WCT, 12/15/1998
Merchant Credit Card Accounts
"Basic E-Commerce Credit Card Authorization Process," WCT, 9/15/2000
"At What Point Is a Merchant Account Better Than PayPal or CCNow?," WCT, 7/15/2001
"Why I Am Angry with the Merchant Credit Card Industry," WCT, 9/15/2000
"Best Merchant Credit Card Account Prices Directly through Banks," WCT, 9/15/2000
"Why You Need to Take Credit Cards on Your Website," WCT, 12/15/1998
"Do You Need Real-Time Credit Card Authorization?," WCT, 12/15/1998
"Guidelines for Obtaining a Merchant Credit Card Account for Web Sales," WCT, 12/15/1998
"International Payment Issues," WCT, 9/15/1997
"Shopping Guide to Real-Time Credit Card Authorization for Internet Websites," WCT, 8/15/1997
"Unraveling the Mystery of Merchant Credit Card Accounts," WCT, 8/15/1997
"How to Decide Whether You Need Real-Time Credit Card Authorization for Your Site," WCT, 8/15/1997
"How Does a Foreign Business Obtain a US Merchant Credit Card Account for Web Commerce?," WCT, 8/15/1997
"Product Brief: PlanetPayment.com," WCT, 7/15/2000
Other Payment Methods
SSL and SET Secure Transactions
"Secure E-Mail E-Commerce: Using Secure HTML E-Mail Order Forms," WCT, 2/15/2001
"Survey of HTML E-Mail SSL-Submission Capability," WCT, 2/15/2001
"A Primer on Retail Transaction Security," WCT, 10/15/1997
"Securing a Digital Certificate," WCT, 10/15/1997
"Is It Really Safe to Order Online?," WCT, 10/15/1997
"What Web Merchants Should Know about Transaction Security," WCT, 9/21/1996
Credit Card Fraud
"Protecting a Members-Only Website from Credit Card Fraud," WCT, 8/15/2001
"How Thieves Steal Card Numbers without Detection," WCT, 10/15/2000
"New Fraud Detection Systems Available," WCT, 10/15/2000
"How Thieves Hide Their Identity and How to Spot Them," WCT, 10/15/2000
"How Widespread is Credit Card Fraud against Merchants?," WCT, 3/15/2000
"Sophisticated Fraud Protection Systems," WCT, 3/15/2000
"How Much Protection Do Online Merchants Have?," WCT, 3/15/2000
"Inexpensive Techniques to Protect Merchants against Credit Card Fraud," WCT, 3/15/2000
"Low Cost Fraud Protection Methods," WCT, 6/15/1998
"Fraud and Chargebacks Challenge Online Merchants," WCT, 6/15/1998
Store Design, Increasing Your Conversion Rate
"Generating Trust to Motivate Sales," WCT, 6/15/2000
"12 Ways to Boost Your Conversion Rate," WCT, 8/15/1998
"Structuring Shipping Charges to Improve the Conversion Rate," WCT, 4/15/2000
"Fine-tune Your Ordering System to Encourage Sales," WCT, 6/15/2001
"How to Make an Effective Ad 'Landing Page'," WCT, 3/15/2001
"Window Dressing 101: Redesign Your Store's Display Window to Lure the Shoppers Inside," WCT, 6/15/2000
"Improving Store Navigation to Increase Sales," WCT, 4/15/2000
"Employing Color and Graphics to Stimulate Sales," WCT, 2/15/2000
"Cross-Selling and Up-Selling," WCT, 2/15/2000
"Display Products Compellingly," WCT, 1/15/2000
"Tips for Scanning Photos from Catalogs," WCT, 1/15/2000
"Review: Words That Sell," WCT, 1/15/2000
"Improve Product Description Copy," WCT, 1/15/2000
"How Will It Look on Me?," WCT, 3/15/1999
"Examining the Goods: Flashpix Imaging Technology," WCT, 1/15/1999
"Best Practices: Ideal Front Page Size," WCT, 1/15/1999
"Moving Shoppers toward the Checkout Stand," WCT, 8/15/1998
"How the Disney Store Online Drives Sales," WCT, 8/15/1998
"Tips for Preparing Product Photos," WCT, 5/15/1998
"Review: Creating the Virtual Store: Taking your Web Site from Browsing to Buying," WCT, 10/15/1997
"Sidebar: Building a Dynamic Left Side Menu," WCT, 9/15/1997
"Getting Customers from the Front Page to the Center of Your Store," WCT, 9/15/1997
"Making People Want to Buy in Your Retail Webstore," WCT, 5/29/1997
"Getting Customers to Plunk Down their Credit Card," WCT,
"Using HTML E-Mail to Sell Your Products," WCT, 4/15/2000
"It's All about Loyalty," WCT, 1/15/2001
"Creating Compelling Special Offers," WCT, 2/15/2000
"Overcoming the Four Common Barriers to Order Completion," WCT, 2/15/2000
"Sale Discount Strategies that Influence Shopper Behavior," WCT, 4/15/2001
"P4: Pricing Strategy as Part of Your Internet Marketing Plan," WCT, 5/9/2000
"Review: Why We Buy," WCT, 11/15/1999
Customer Service
Miscellaneous E-Commerce
"Setting Prices for Web Sales," WCT, 11/15/1997
"Internet Business Plan Checklist for Online Start-Ups," WCT, 5/15/1999
"Lessons from Giftstore Marketing," WCT, 7/15/1999
"How to Select Products to Sell on Your Website. What is the 'Ideal' Internet Product?," WCT, 2/15/1998
"Malls and Niches," WCT, 7/15/1999
"How Valuable Is a Mall to the Merchant?," WCT, 6/25/1997
"Should You Locate Your Store in a Mall?," WCT, 3/19/1996
"Data Mining Your Website," WCT, 9/15/1999
"Shopping Agents for the Christmas Season," WCT, 11/15/1998
"How to Assess an E-Commerce Developer," WCT, 6/15/1999
"Where Is Retail E-Commerce Going? Part 2: 10 Essential Small Businesses Strategies," WCT, 4/15/1999
"Where Is Retail E-Commerce Going? Part 1: 10 E-Commerce Trends That Affect Your Business," WCT, 4/15/1999
"Crucial Differences between Retailing and E-Tailing," WCT, 12/15/2000
"How Realistic is an Online Store as an Add-On to a Retail Store?," WCT, 12/15/2000
"Book Brief: From .com to .profit," WCT, 11/15/2000
Affiliate Programs
"User Feedback on Affiliate Management Software," WCT, 5/15/2001
"Review: Successful Affiliate Marketing for Merchants," WCT, 5/15/2001
"Highlights of Affiliate Management Software User Survey," WCT, 5/15/2001
"Editor's Choices for Outstanding Affiliate Management Software," WCT, 5/15/2001
"6 Principles for Selecting Affiliate Programs for Your Site," WCT, 10/12/1999
"Affiliates Desperately Need a Business Plan," WCT, 10/1/1999
"How Does an Affiliate Program Work?," WCT, 10/1/1999
"The Waning and Waxing of Affiliate Marketing," WCT, 7/15/1999
"How to Retain Your Affiliates," WCT, 5/15/1998
"A Merchant's Primer on Affiliate Programs," WCT, 3/15/1998
"How ViaWeb and ShopSite Pro Incorporate Affiliate Program Software," WCT, 3/15/1998
B2B
"How Retail Differs from Wholesale and B2C Differs from B2B," WCT, 6/1/2000
"Review: Business-to-Business Internet Marketing," WCT, 1/1/1999
"Selling Online to Wholesale Customers," WCT, 11/15/1997
"Will Online Marketplaces Displace Online Stores?," WCT, 5/15/2000
"The Rise of Online B2B Marketplaces," WCT, 5/15/2000
"How B2B E-Commerce Software Differs from Retail," WCT, 5/15/2000
"How Small Businesses Can Use Affordable Web EDI," WCT, 5/15/2000
"Distribution Chain Strategies in the Internet Age," WCT, 6/1/2000
"Manufacturers' Dilemma: To Sell or Not to Sell Directly," WCT, 5/15/1998
"Why Business-to-Business Commerce Prefers EDI," WCT, 11/15/1997
"EDI Glossary," WCT, 11/15/1997
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