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Web Marketing and E-Commerce Books
Used in Academic Courses 2001
by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, Issue 102, August 8, 2001
Textbooks | Most Popular Textbooks | Academic Course Listing
This summer (June-August 2001) I asked readers of my e-business newsletters to help me compile a list of courses, textbooks, and professors in the fields of Web Marketing and E-Commerce. Any such list, of course, is incomplete, but here is a beginning. If you'd like to list a course that isn't here, please submit it to my survey form.
I'd like to remind you about my own book, Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002), Paperback, List US $19.95 which will be released in early October 2001. Doubtless it will be used as a textbook in many courses on Web Marketing and E-Commerce, since it is inexpensive for students, and contains a wealth of wisdom about e-business, particularly developing an Internet Marketing Plan. I hope you'll consider it for your own course -- or to help you energize your own e-business efforts. See the
table of contents. You can order it through Amazon: US | UK | Germany | France | Japan
Incidentally, I'm looking for reviewers for my forthcoming book who have a relationship with a periodical that regularly publishes their reviews. If you are a business book reviewer, please e-mail me and let me know about you.
God bless you,
Dr. Ralph F. Wilson, Editor
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Adam, Dogramaci, Gangopadhyay, & Yesha
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Electronic Commerce, by Nabil R. Adam, Oktay Dogramaci, Aryya Gangopadhyay, and Yelena Yesha (Prentice Hall PTR, 1998). Hardcover, 209 pages. ISBN 0139490825. List price: US $39.99.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Afuah & Tucci
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Internet Business Models and Strategies: Text and Cases, by Allan Afuah and Christopher Tucci (McGraw-Hill Higher Education, 2000). , 400 pages. ISBN 0072397241. List price: US $63.20.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Allen, Kania & Yaeckel
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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Second Edition), by Cliff Allen, Deborah Kania, and Beth Yaeckel (John Wiley & Sons, 2001). , 400 pages. ISBN 0471404004. List price: US $39.99.
Amazon Links: US | UK | DE | FR | JP
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Amor
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The E-business (R)evolution, by Daniel Amor (Prentice Hall PTR, 1999). Paperback, 636 pages. ISBN 013085123X. List price: US $39.99.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Baumann & Kistner
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e-Business. Erfolgreich mit den neuen Medien, by Martina Baumann and Andreas C. Kistner (Gebundene Ausgabe, 1999). , 0 pages. ISBN 393231123X. List price: US $0.00.
DM 98,00, Euro 50,11 Amazon Links: US | UK | DE | FR | JP
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Breier
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10 Second Internet Manager, by Mark Breier with Armin A. Brott (Crown Pub, 2000). Hardcover, 128 pages. ISBN 0609607324. List price: US $18.95.
Amazon Links: US | UK | DE | FR | JP
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Bruner
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Net Results: Web Marketing that Work, by Rick E. Bruner (Hayden Books, 1998). Paperback, 392 pages. ISBN 1568304145. List price: US $29.99.
Amazon Links: US | UK | DE | FR | JP
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Brynjolfsson & Kahin
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Understanding the Digital Economy, by Erik Brynjolfsson and Brian Kahin (editors) (MIT Press, 2000). , 372 pages. ISBN 0262024748. List price: US $35.00.
No discount Amazon Links: US | UK | DE | FR | JP
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Catalano & Smith
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Internet Marketing For Dummies, by Frank Catalano, Bud E. Smith (Hungry Minds, Inc;, 2000). Paperback, 360 pages. ISBN 0764507788. List price: US $19.99.
Amazon Links: US | UK | DE | FR | JP
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Chaffey, Mayer, Johnston, and Ellis-Chadwick
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Internet Marketing: Strategy, Implementation and Practice, by Dave Chaffey, Richard Mayer, Kevin Johnston, and Fiona Ellis-Chadwick (Financal Times Management, 2000). Paperback, 0 pages. ISBN 0273643096. List price: US $52.50.
Amazon Links: US | UK | DE | FR | JP
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Chaston
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E-Marketing Strategy, by Ian Chaston (McGraw-Hill Publishing Co., 2000). Hardcover, 325 pages. ISBN 007709753X. List price: US $0.00.
Amazon Links: US | UK | DE | FR | JP
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Chong
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Delivering on Your e-Promise: Managing e-Business Projects, by Yen Yee Chong (Financial Times Prentice Hall, 2001). , 256 pages. ISBN 0273652966. List price: US $40.00.
Amazon Links: US | UK | DE | FR | JP
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Deitel, Deitel, & Steinbuhler
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e-Business & e-Commerce for Managers, by Kate Steinbuhler, Paul J. Deitel, and Harvey M. Deitel (Prentice Hall, 2000). Hardcover, 794 pages. ISBN 0130323640. List price: US $70.00.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Ernst & Bucklar
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An Introduction to the Internet for Business, by Lloyd, Ernst and Wayne Bucklar (, ). , 0 pages. ISBN . List price: US $0.00.
Wayne Bucklar is a Lecturer in Electronic Commerce in the MBA program at the Brisbane Graduate School of Management, Queensland University of Technology, and managing director of http://www.ebusinesstrategies.com.au Amazon Links: US | UK | DE | FR | JP
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Evans & Wurster
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Blown to Bits : How the New Economics of Information Transforms Strategy, by Philip Evans and Thomas S. Wurster (Harvard Business School Press, 1999). Hardcover, 261 pages. ISBN 087584877X. List price: US $27.50.
Amazon Links: US | UK | DE | FR | JP
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Evoy
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Make Your Price Sell, by Ken Evoy (SiteSell, Inc., 2000). Online App..
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Evoy
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Make Your Words Sell, by Ken Evoy (SiteSell, Inc., 2000). E-Book
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Evoy
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Make Your Site Sell, by Ken Evoy (SiteSell, Inc., 1997). E-Book
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Ferrera, Lichtenstein, Reder, August, & Schiano
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Cyberlaw: Text and Cases, by Gerald R. Ferrera, Stephen D. Lichtenstein, Margo E. K. Reder, Ray August, William T. Schiano (West Legal Studies, 2000). , 464 pages. ISBN 0324012977. List price: US $83.95.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Flanders & Willis
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Web Pages That Suck: Learn Good Design by Looking at Bad Design, by Vincent Flanders and Michael Willis (Sybex, 1998). Paperback, 288 pages. ISBN 078212187X. List price: US $39.00.
Amazon Links: US | UK | DE | FR | JP
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Godin
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Permission Marketing: Turning Strangers Into Friends, and Friends into Customers, by Seth Godin (Simon & Schuster, 1999). Hardcover, 0 pages. ISBN 0684856360. List price: US $25.00.
Amazon Links: US | UK | DE | FR | JP
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Greenberg
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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, by Paul Greenberg (McGraw-Hill Professional Publishing, 2001). Hardcover, 360 pages. ISBN 0072127821. List price: US $29.99.
Amazon Links: US | UK | DE | FR | JP
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Greenstein & Feinman
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Electronic Commerce: Security Risk Management and Control, by Marilyn Greenstein and Todd M. Feinman (McGraw-Hill Higher Education, 1999). Paper/Hard, 416 pages. ISBN 007229289X. List price: US $50.00.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Gutzman
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The E-Commerce Arsenal : 12 Technologies You Need to Prevail in the Digital Arena, by Alexis D. Gutzman (AMACOM, 2000). Hardcover, 304 pages. ISBN 0814406238. List price: US $27.95.
Amazon Links: US | UK | DE | FR | JP
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Hanson
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Principles of Internet Marketing, by Ward Hanson (South-Western Pub, 1999). Hardcover, 500 pages. ISBN 0538875739. List price: US $75.95.
Amazon Links: US | UK | DE | FR | JP
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Hofacker
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Internet Marketing (3rd Edition), by Charles F. Hofacker (John Wiley & Sons, 2000). , 176 pages. ISBN 0471390518. List price: US $62.50.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Janal
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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life, by Daniel S. Janal (John Wiley & Sons, 2000). Paperback, 392 pages. ISBN 0471349763. List price: US $34.95.
Amazon Links: US | UK | DE | FR | JP
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Kalakota
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Electronic Commerce : A Manager's Guide (2nd Edition), by Ravi Kalakota (Addison-Wesley Pub Co, 1996). , 431 pages. ISBN 0201880679. List price: US $29.95.
Amazon Links: US | UK | DE | FR | JP
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Kalakota & Robinson
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e-Business 2.0: Roadmap for Success, by Ravi, Kalakota and Marcia Robinson (Addison-Wesley Pub Co, 2000). , 544 pages. ISBN 0201721651. List price: US $0.00.
Amazon Links: US | UK | DE | FR | JP
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Kotler & Armstrong
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Principles of Marketing, by Philip Kotler and Gary Armstrong (Prentice Hall, 1998). Hardcover, 720 pages. ISBN 0139570020. List price: US $100.00.
Amazon Links: US | UK | DE | FR | JP
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Lawrence, Corbitt, Tidwell, Fisher, & Lawrence
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Internet Commerce (Second Edition), by Elaine Lawrence, Brian Corbitt, Alan Tidwell, Jo-Anne Fisher, and John Lawrence (Jacaranda Wiley, 2000). Paperback, 360 pages. ISBN 0471341673. List price: US $0.00.
UK only Amazon Links: US | UK | DE | FR | JP
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Mahaney
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Unfair Advantage Book on Winning the Search Engine Wars, by Stephen Mahaney (Planet Ocean Communications, 1998).List price: US $97.00.
Online book is updated every month, with the most recent edition available online for member download.
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Mahaney
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Permission Email Marketing, by Stephen Mahaney .
Planet Ocean Communications
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McAlpine
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Web Word Wizardry A Net-Savvy Writing Guide, by Rachel McAlpine (Ten Speed Press, 2001). Paperback, 144 pages. ISBN 1580082238. List price: US $11.95.
Amazon Links: US | UK | DE | FR | JP
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Mena
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Data Mining Your Website, by Jesus Mena (Digital Press, 1999). Paperback, 368 pages. ISBN 1555582222. List price: US $42.95.
Amazon Links: US | UK | DE | FR | JP
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Menasce & Almeida
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Scaling for E-Business: Technologies, Models, Performance, and Capacity Planning, by Daniel A. Menasce and Virgilio A. F. Almeida (Prentice Hall PTR, 2000). , 449 pages. ISBN 0130863289. List price: US $49.99.
Amazon Links: US | UK | DE | FR | JP
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Mougayar
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ng Digital Markets : Battle Plans and Business Strategies for Internet Commerce (2nd Edition), by Walid Mougayar (McGraw-Hill Professional Publishing, 1997). Hardcover, 336 pages. ISBN 0070435421. List price: US $24.95.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Nobles & O'Neil
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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement, by Robin Nobles and Susan O'Neil (Adams Media Corporation, 2000). Paperback, 352 pages. ISBN 1580623697. List price: US $19.95.
Amazon Links: US | UK | DE | FR | JP
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Nowell
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Marketing on the Web, by David Nowell (McGraw-Hill Ryerson, ). Paperback, 200 pages. ISBN 0070890382. List price: US $0.00.
Available for instructors and students in Canada.
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Pearrow
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Web Site Usability Handbook, by Mark Pearrow (Charles River Media, 2000). Paperback, 360 pages. ISBN 1584500263. List price: US $49.95.
Amazon Links: US | UK | DE | FR | JP
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Reedy, Schullo, and Zimmerman
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Electronic Marketing : Integrating Electronic Resources into the Marketing Process, by Joel E. Reedy, and Shauna S. Schullo, and Kenneth Zimmerman (Harcourt College Publishers, 2000). Hardcover, 0 pages. ISBN 0030211077. List price: US $65.00.
Amazon Links: US | UK | DE | FR | JP
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Richardson
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Internet Marketing: Readings and Online Resources, by Paul Richardson (editor) (McGraw-Hill Higher Education, 2000). Paperback, 368 pages. ISBN 0072427930. List price: US $56.80.
Not discounted. Amazon Links: US | UK | DE | FR | JP
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Schneider & Perry
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Electronic Commerce (2nd Edition), by Gary P.Schneider and James T. Perry (Course Technology, 2001). Paperback, 478 pages. ISBN 0619033789. List price: US $52.95.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Shapiro & Varian
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Information Rules: A Strategic Guide to the Network Economy, by Carl Shapiro and Hal R. Varian (Harvard Business School Press, 1998). Hardcover, 352 pages. ISBN 087584863X. List price: US $29.95.
Amazon Links: US | UK | DE | FR | JP
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Sharma
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Wireless Internet Enterprise Applications: A Wiley Tech Brief, by Chetan Sharma (John Wiley & Sons, 2000). Paperback, 240 pages. ISBN 0471393827. List price: US $34.99.
Amazon Links: US | UK | DE | FR | JP
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Sheth, Eshghi & Krishnan
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Internet Marketing, by Jagdish N. Sheth, Abdolreza Eshghi, and Balaji C. Krishnan (Harcourt College Publishers, 2001). Hardcover, 419 pages. ISBN 0030321336. List price: US $46.50.
Amazon Links: US | UK | DE | FR | JP
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Silverstein
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Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing (3rd Revised Edition), by Barry Silverstein (Maximum Press, 2000). Paperback, 492 pages. ISBN 1885068506. List price: US $29.95.
Amazon Links: US | UK | DE | FR | JP
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Smedinghoff
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Online Law The SPA's Legal Guide to Doing Business on the Internet, by Thomas J. Smedinghoff (editor) (Addison-Wesley Pub Co., 1996). Paperback, 0 pages. ISBN 0201489805. List price: US $39.95.
Amazon Links: US | UK | DE | FR | JP
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Sterne
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (3rd Edition), by Jim Sterne (John Wiley & Sons, 2001). , 0 pages. ISBN 0471416215. List price: US $0.00.
Amazon Links: US | UK | DE | FR | JP
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Sterne
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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive (2nd Edition), by Jim Sterne (John Wiley & Sons, 2000). Paperback, 368 pages. ISBN 0471382582. List price: US $29.95.
Amazon Links: US | UK | DE | FR | JP
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Strauss & Frost
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E-Marketing (2nd Edition), by Judy Strauss and Raymond Frost (Prentice Hall, 2000). Paperback, 519 pages. ISBN 0130322644. List price: US $40.00.
Not discounted Amazon Links: US | UK | DE | FR | JP
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Strauss & Frost
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Marketing on the Internet: Principles of On-Line Marketing, by Judy Strauss and Raymond D. Frost (Prentice Hall, 1999). Paperback, 383 pages. ISBN 0130105856. List price: US $52.67.
Amazon Links: US | UK | DE | FR | JP
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Treese & Stewart
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Designing Systems for Internet Commerce, by G. Winfield Treese and Lawrence C. Stewart (Addison-Wesley Pub Co, 1998). Paperback, 375 pages. ISBN 0201571676. List price: US $0.00.
Amazon Links: US | UK | DE | FR | JP
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Turban, Lee, Lee, King, & Chung
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Electronic Commerce: A Managerial Perspective, by Efraim Turban, Jae Lee, Jae Kyu Lee, David King, and H. Michael Chung (Prentice Hall;, 1999). Hardcover, 512 pages. ISBN 0139752854. List price: US $82.67.
Amazon Links: US | UK | DE | FR | JP
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Wilson
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Web Commerce Today/E-Commerce Research Room, by Ralph F. Wilson (Wilson Internet Services, 1997-2001). E-Zine, 0 pages. ISBN . List price: US $0.00.
http://www.wilsonweb.com/wct/ Amazon Links: US | UK | DE | FR | JP
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Zeff & Aronson
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Advertising on the Internet (3rd Edition), by Robbin Zeff (John Wiley & Sons, 2001). Paperback, 512 pages. ISBN 047141798X. List price: US $29.99.
Will be published 9/4/2001. You may order now and it will be shipped when it comes in. Amazon Links: US | UK | DE | FR | JP
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Zimmerman & Yang
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Marketing on the Internet (5th edition), by Jan Zimmerman and Jerry Yang (Maximum Press, 2001). Paperback, 482 pages. ISBN 1885068492. List price: US $34.95.
Amazon Links: US | UK | DE | FR | JP
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Zyman & Miller
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Building Brandwidth: Closing the Sale Online, by Sergio Zyman with Scott Miller (HarperCollins;, 2000). , 239 pages. ISBN 0066620600. List price: US $27.00.
Amazon Links: US | UK | DE | FR | JP
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