A comprehensive copywriting training program for copy that sells and brings Web site traffic.

Search engine ranking isn't the whole story!

Does my saying that surprise you?

Well, remember that the best search engine marketing only gets people to our sites. The copy is what gets them to act.

We must have copy that attracts the attention of the user and the search engine. This training includes instruction in both.

What are the benefits of this training? Why do I personally recommend it?

1. All the elements necessary for writing effective copy is in one location.
   • Determining an audience.
   • Finding a language and a structure that might fit that target audience.
   • Writing copy that attracts customer attention and invites them to act.
2. This training doesn't stop with attracting the reader, it covers how to attract the search engines to increase ranking and findability for the essential key phrases vital to traffic generation.
3. Assignments at the end of each lesson help the information to sink into your consciousness to make you an expert copywriter.
4. The cost is a bargain at only $59.77
5. Three additional Bonus' are included in the download:
   • The Truth About Keywords and Your Copy (A $119 Value) An interview with Robin Nobles on specific strategies for developing keyword lists, placing them for maximum impact and achieve exceptional search engine rankings.
   • How to Write Ezine Ads That Guarantee Results! (A $39 Value)A special tutorial by Merle of EzineAdAuction.
   • Getting Your Articles Published In Syndication (A $159 Value) Kim Haas of Womans-Net.com and Shelly Lowery of Web-Source.net tell it like it is!

In Lesson 8, Karon Thackston teaches that a good testimonial or review should highlight particular attributes of a product in detail and stresses the "benefits" of a product.

I agree. I gave some benefits above and now below I'm including some details about the content.

1. Know your target audience. Ask 4 basic questions to get to know your target audience
2. Discover what copy type fits your target audience.
3. Learn which audience needs long copy and which short copy.
4. Create the headlines that grab your audience.
5. Distinguish between Features and Benefits.
6. Add in emotions, dreams and the power of heartfelt words.
7. Use the power of Free.
8. Prove your point with expert testimonials and demonstrations.
9. Add in your Guarantee.
10. Don't try to sell, try to solve problems.
11. Remember the tried and true of marketing copy: Attention, Interest, Desire, Action.
12. Create your Brand with your copy.
13. How Web site copy needs to differ from other mediums.
14. Tell the search engines what your keywords are so they rank you well.

Spending $59.77 on this training will earn you thousands of dollars.

Having the right copy to stimulate sales and the right keyword words to bring the search engines is the key to success on the Web!

Purchase Step By Step Copywriting today.

Or learn more here.

Director of Training