We offer two training programs: our Essential Foundations of Search Engine Marketing Training (beginning material) and our Advanced Search Engine Marketing Training. The Essential Foundations Training explains in detail how to position a site in the search engines' rankings. It's written in a step-by-step fashion that's easy to understand, with each concept building on the concept before it. The Advanced SEM Training picks up where the Essential Foundations Training left off and covers 40+ engines and directories and more advanced techniques.

We offer each of those SEM Training programs in three different ways: Download, Download Plus, or Training with an Expert.

Here are the differences:

Essential Foundations Download – $99
Contains a PDF file of the course material – over 300 pages. You can't earn certification or CEUs with the Downloads.

Essential Foundations Download Plus – $149
Contains a PDF file of the course material, plus online access to the course material and updates to that material for six months, plus access to our chat rooms. You can't earn certification or CEUs with the Downloads.

Essential Foundations Training with an Expert – $235
Training with an Expert give you acces to the online material for 16 weeks. The SEM expert will visit your site, answer questions, offer suggestions, and look over your homework. If you want to earn certification in the industry or university CEUs, you must take the Essential Foundations Training with an Expert.

Advanced Download – $129
Contains a PDF file of the SEM Training material – over 550 pages. You can't earn certification or CEUs with the Downloads.

Advanced Download Plus – $179
Contains a PDF file of the course material, plus online access to the course material and updates to that material for six months, plus access to our chat rooms. You can't earn certification or CEUs with the Downloads.

Advanced Training with an Expert – $270
Training with an Expert has access to the SEM expert and the online material for 16 weeks. The SEM expert will visit your site, answer questions, offer suggestions, and look over your homework. If you want to earn certification in the industry or university CEUs, you must take the Training with an Expert.

So, it depends on how you want to take the SEM Training. If you want to save some money and are a do-it-yourselfer, the downloads are ideal. If you want someone to offer suggestions and point you in the right direction, or if you're interested in certification to prove your skills, the Training with an Expert is the way to go.