If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here. You'll find you'll use it a lot. If you need tothe Zipped version, you'll need to install a program like WinZip. Unfortunately I can't answer questions about these tools. I just don't have the staff.

• The E-Mail Marketing Handbook
  The 371-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, listservers, formatting the e-mail, ad tracking systems, autoresponders, etc. The book also includes detailed reviews of 8 of the most popular e-mail listservers and autoresponders, plus 100 pages of user comments on over 55 e-mail programs.
• 10 Steps to E-Business on a Shoestring
  This 80-page e-book takes you through the 10 vital, irreplaceable steps of developing a profitable e-business online. You won't find hype or starry-eyed dream. Instead you get the straight scoop, and dozens of cost-saving tips from an expert who built his own successful online business on a shoestring.
• The Shopping Cart Report: E-Commerce Software and Store-Building Applications
  This 213-page e-book is the most comprehensive discussion of e-commerce software for small to medium businesses ever published.
• How to Develop a Landing Page that Closes the Sale.
  A short but vital discussion of how to increase the conversion rate on the landing page that your ad points to.
• A Merchant's Guide to E-Commerce Payment Gateways
  Introduction, user feedback, cost comparisons between service bureaus and gateway solutions, and Wilson's recommendations.
• Report on Affiliate Management Software:
  User Feedback and Editor's Choices
• 12 Ways to Give Your Webstore a Sales Boost
  Proven Techniques to Increase the Conversion Rate in Your Online Store. Nothing like it available today in print or e-books!
• Demystifying Viral Marketing
  Defines viral marketing, examines the basic theory, displays a variety of applications of the principles, and gives you some direction on how you can use viral marketing principles in your marketing strategies.
• Web Marketing Basics
  A collection of key basic articles on beginning to do business on the Web, reprinted from Web Marketing Today newsletter.

Recognized as one of the world authorities on Web marketing and e-commerce, Dr. Wilson has published business e-mail newsletters since 1995, and has developed successful models for both free and paid newsletters. Business Week calls him an "Internet Guru" and praises his online resources. He is the founding editor of Web Marketing Today, Web Commerce Today, and Doctor Ebiz. He also publishes two Christian newsletters, The Joyful Heart and JesusWalk. He is a popular speaker and e-commerce consultant in the US and abroad.

Copyright © 1996-2003 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.