The Shopping Cart Report:
E-Commerce Software and Store-Building Applications
If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here. You'll find you'll use it a lot.
If you need tothe Zipped version, you'll need to install a program like WinZip. Unfortunately I can't answer questions about these tools. I just don't have the staff.
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One of the most important e-commerce decisions you'll make is your choice of a shopping cart program -- the complex software that allows you take orders, calculate tax and shipping, display products, and build your online catalog. The right one will energize your store, while the wrong one will drag you down.
The Shopping Cart Report will help you decide which program is best for your particular application. At 213 pages it is the most comprehensive report on e-commerce software in existence. It describes how shopping carts work, gives you a detailed comparison guide, compares and contrasts the eight most common carts used by small to medium businesses, and reviews a number of these in detail.
The first edition was published January 2002. A Second Edition is in the
works and will be published in October 2003. If you purchased the 2002 version
after to August 26 I'll send you the Second Edition when it is available at no
extra charge.
Finally, this PDF report contains links to hundreds of online reviews of more than 500 different e-commerce programs, so you can research fully the e-commerce software that will be ideal for your needs.
The author is Dr. Ralph F. Wilson. A pioneer online store developer, he began an in-depth understanding of e-commerce in 1995 at the very beginning of the commercial Web. He is the editor and publisher of the premier e-commerce newsletter Web Commerce Today and recipient of the coveted Tenagra Award for Web Marketing Excellence. His work has been praised and reviewed in the Wall Street Journal, PC Magazine, Business Week, Business 2.0, and dozens of other periodicals. He is read each month by more than 150,000 subscribers to his popular e-zines. He is the author of six e-books as well as a print book, Planning Your Internet Marketing Strategy (Wiley, 2002).
Here is the table of contents of this e-book:
The Shopping Cart Report:
E-Commerce Software and Store-Building Applications
Introduction 4
Part 1. Overview of E-Commerce Software 6
Chapter 1. How Does Store-Building Software Work? 6
Chapter 2. Types of Shopping Cart Programs 14
Chapter 3. What I Look for in Store-Building Software 16
Chapter 4. Shopping Cart/Store-Building Program Comparison Worksheet 20
Chapter 5. Why Freeware Shopping Cart Programs Are Expensive 28
Chapter 6. How B2B E-Commerce Software Differs from Retail 30
Part 2. Feature Comparisons 33
Chapter 7. Feature Comparison of Popular Shopping Cart/Store-Building Programs 33
Part 3. E-Commerce Software Reviews by Dr. Ralph F. Wilson 39
Chapter 8. Yahoo! Store 40
Chapter 9. Bigstep.com 56
Chapter 10. Miva Merchant 68
Chapter 11. PayPal 74
Chapter 12. Americart 83
Chapter 13. CCNOW.com 89
Chapter 14. FreeMerchant 94
Chapter 15. MerchandiZer 99
Chapter 16. ShopSite Manager and Pro 115
Part 4. Digital Delivery Software 137
Chapter 17. Digital Delivery System Options 137
Part 5. Members-Only Software 139
Chapter 18. Managing a Members-Only Website 139
Chapter 19. Members-Only Subscription Management Programs 145
Chapter 20. Account Manager Pro 147
Chapter 21. Verotel Billing Solutions 153
Part 6. Links to E-Commerce Software and Reviews 158
Chapter 22. General Articles about E-Commerce Software 159
Chapter 23. Established Brands of E-Commerce Software 167
Chapter 24. Lesser-Known E-Commerce Software 181
Chapter 25. Enterprise-Level E-Commerce Software 198
Chapter 26. Digital Download E-Commerce Software 205
Chapter 27. B2B E-Commerce Software 208
You'll need the information in this e-book to make an informed decision about which e-commerce package to select for your online sales. In it you'll find links to reviews on nearly every popular e-commerce package available.
Note: Some of the reviews referenced are two or three years old, but that's just the reality with reviews. I've linked to every single shopping cart review I could find! Nevertheless, you'll find that this e-book provides the most up-to-date information on shopping cart programs available.
| "Your Shopping Cart report is wonderful. I'm almost done reading the report. It is saving me weeks of research time, and is an excellent introduction into the world of ecommerce. Thank you for such a great document!" -- Brigitte K. Rouleau, President, Ready... Set... Grow, LLC |
There are two ways to obtain this e-book.
OR
Subscribe -- before the end of October 2003 -- to Web Commerce Today, my premium e-commerce e-mail newsletter, and get this book free plus five others....
Special if you subscribe to Web Commerce Today
before the end of the Month
I'll give you six e-books worth $145.25 absolutely free if you subscribe before the end of the month.
The 371-page E-Mail Marketing Handbook provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, listservers, formatting the e-mail, ad tracking systems, autoresponders, etc. The book also includes detailed reviews of 8 of the most popular e-mail listservers and autoresponders, plus 100 pages of user comments on over 55 e-mail programs. You won't want to even try e-mail marketing before you read this book. I sell this for $21.95.
The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special information on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95.
My 119-page e-book is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95.
My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website.
My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website.
My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all six e-books absolutely free. Together they're worth $145.25 -- and if you add in the subscription price of $49.95, the total value is $195.20. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!
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Wilson Internet Services
http://www.wilsonweb.com
Copyright © 1996-2003 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.
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