I've just completed a new 71-page e-book in PDF entitled "12 Ways to Give Your Webstore a Sales Boost: Proven Techniques to Increase the Conversion Rate in Your Online Store." It contains all the tricks I've learned in building 18 online stores for my clients to increase their sales rate to the maximum. I explain twelve different approaches to increasing the conversion rate (the percentage of purchasers to shoppers). Here are the chapter headings:

Introduction

1. Displaying Products Compellingly
2. Improving Your Product Description Copy
3. Increasing Sales through Cross-Selling and Up-Selling
4. Employing Color and Graphics to Stimulate Sales
5. Overcoming Four Common Barriers to Order Completion
6. Creating Compelling Special Offers to Boost Sales
7. Using HTML E-Mail to Sell Your Products
8. Improving Store Navigation to Increase Sales
9. Structuring Shipping Charges to Improve the Conversion Rate
10. Redesigning Your Store's Display Window to Lure the Shoppers Inside
11. Fine-tune Your Ordering System to Encourage Sales
12. Designing a Site that Builds Trust

Epilogue

There's a good chance that you'll be able to increase your conversion rate 1% or 2% -- perhaps even double it, as you implement these techniques. There's no magic here. No hype. But clear instruction, designed for the small business or larger company that already has an e-commerce component, but now wants to fine-tune it.

"When I was building an online digital camera store, I was looking for this sort of product exactly. It tells me 'how to increase sales at my webstore.' ALL of the other marketing products that I could find at the time were about how to increase sales, but they were usually based on sites selling ONE ITEM ONLY. I've NEVER before seen such a comprehensive guide about how to increase sales in a webstore selling ACTUAL PHYSICAL products. I'm sure that there are tens of thousands of webstore owners who would love this guide...." -- Andrew Showman, UK Digital Cameras

Online sales guru Ken Evoy says about the e-book, "Will most certainly multiply the sales from your online store!"

There are two ways to obtain this e-book.

• Purchase it for $24.95 and I'll e-mail the URL where you can download it. Purchase a copy. (You'll receive a URL in a few hours. File size ~1 MB.)
• Subscribe to Web Commerce Today this month ($49.95 annually), and you'll receive a copy as a free bonus. Subscribe to or renew Web Commerce Today

If you haven't done so already, why don't you download a free copy of Acrobat Reader that you'll need to view this PDF format e-book.

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