Dr. Wilson's
E-Books
The E-Mail Marketing Handbook
The Shopping Cart Report
10 Steps to E-Business on a Shoestring
How to Develop a Landing Page that Closes the Sale
Report on Affiliate Management Software
Optimize Your Webstore Sales. 12 Ways to Boost Your Webstore Sales.
A Merchant's Guide to E-Commerce Payment Gateways
Guide to E-Mail Newsletters
Web Commerce Today Subscription
About the Author
Brief Bio
Press Coverage
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10 Steps to E-Business on a Shoestring
If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here. You'll find you'll use it a lot.
If you need tothe Zipped version, you'll need to install a program like WinZip. Unfortunately I can't answer questions about these tools. I just don't have the staff.
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If you talk to some people they'll tell you that it'll take thousands of dollars -- paid to them, incidentally -- to set up an e-business that can make money.
I disagree. I started my own Internet business on a shoestring in 1995, and know what it takes to work with little or no hard cash. Sure, having some money to invest in design and advertising will be important at one stage, but you need to know just how to invest your precious resources to get the most bang for your buck.
In this 80-page e-book, updated to the Twenty First Century from some articles I wrote some years ago, I help you cut through the clutter and discover the key issues you need to deal with. I help you find some of the best vendors to launch or renovate e-businesses. I'll explain how you can sell products over the Internet and take credit cards for practically no money down -- with just a website and some great products or services.
Here are the 10 Steps that I detail for you:
- Define a Unique E-Business Niche
- Devise an Adequate Revenue Plan
- Name Your Online Business
- Assess Your Needs and Resources
- Obtain Professional Website Design
- Build the Trust Necessary for Success
- Plan Low-Cost Marketing Techniques
- Determine How to Receive Payments
- Deliver Products and Services Efficiently
- Provide Excellent Service to Your Customers
Click here to see the detailed table of contents.
I hope you'll consider buying 10 Steps to E-Business on a Shoestring. If you want a lot of high-powered hype, don't buy this book. If you need someone to help create a Na-Na Land dream, this e-book won't help you. But if you need clear-eyed, realistic, step-by-step, no nonsense help through the complex process of developing a profitable online business -- of any kind -- then I'd like to be your guide through 10 Steps to E-Business on a Shoestring. -- Dr. Ralph F. Wilson. (Click here to learn more about me)
| "I ordered your 10 Steps To E-Business On A Shoestring and have enjoyed it thoroughly. I've been working very hard over the last couple of months to launch my own small business e-business, and have found your information to be timely, well thought-out and presented, and most helpful." -- Greg A. Marshall |
If you decide not to buy right now,
click here.
OR
Subscribe -- before the end of December 2003 -- to Web Commerce Today, my premium e-commerce e-mail newsletter, and get this book free plus five others....
Special if you subscribe to Web Commerce Today
before the end of the Month
I'll give you six e-books worth $145.25 absolutely free if you subscribe before the end of the month.
The 371-page E-Mail Marketing Handbook provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, listservers, formatting the e-mail, ad tracking systems, autoresponders, etc. The book also includes detailed reviews of 8 of the most popular e-mail listservers and autoresponders, plus 100 pages of user comments on over 55 e-mail programs. You won't want to even try e-mail marketing before you read this book. I sell this for $21.95.
The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special information on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95.
My 119-page e-book is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95.
My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website.
My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website.
My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all six e-books absolutely free. Together they're worth $145.25 -- and if you add in the subscription price of $49.95, the total value is $195.20. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!
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Wilson Internet Services
http://www.wilsonweb.com
Copyright © 1996-2003 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.
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