| #3 |
Use your domain name e-mail. Some e-merchants invest in their own domain name, but still have an AOL e-mail address. Your image is still unprofessional. Your web host should provide you with at least 10 e-mail boxes with your domain, so you can have sales, info, webmaster and each can be routed to a different e-mail address. #3 e-commerce tip
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| #7 |
Keep up with the latest news in the industry. The best resource is e-Commerce Times: http://www.ecommercetimes.com/. Another resource is: http://www.webcommercetoday.com/wct/. #7 e-commerce tip |
| #20 |
Have complete contact information listed. Be sure to offer both an 800 number and a fax number for users that are uncomfortable with online transactions. Indeed, it might even be worthwhile to have a printable form, for those users wishing to use postal mail. Your security might be just as good (or better) than these "conventional" solutions, but your users might not realize this. So, have other options available. The idea here is to understand that web users often perceive online transactions as more risky than conventional solutions. #20 e-commerce tip |
| #29 |
Provide a sense of security. The number one deterrent for customers is the perception of insecurity with credit card transactions. A recent Dell/Harris study found that 89% of customers worry about credit card security at websites. Many of these customers bail out if the site doesn't "feel" secure. Your site must instill trust in your potential customers. The take-home message here is to clearly state your passion about the privacy protection of your customers. Don't assume that they know. Remember that the magic words "secure server" can have a remarkably calming effect on your customers. Create a hyperlink to your security disclosure page. Tell them how you go out of your way to ensure security. #29 e-commerce tip |
| #87 |
Why is a particular site ranked higher than your site?
Are they:
Swapping web pages after achieving top rankings?
Utilizing cloaking? (See #89 for more information)
Utilizing out-of-date pages ranked under a different ranking algorithm?
Ranked high because of a high website popularity?
In the top rankings because a human editor gave them a boost in ranking?
Simply utilizing a well-optimized page for that keyword phrase for that particular engine?
Listed in the directory for that engine? #87 e-commerce tip |
| #89 |
Trying to appeal to everyone? Don’t do it. The name of the game on the web is to find your niche and hit it hard and fast. The result of a mass-appeal approach is typically mass confusion. A key principle of marketing involves proper research to determine your audience and target market. #89 e-commerce tips |
