High Search Engine Ranking - Research

* By Terry Plank, Director of Marketing for Academy of Web Specialists

How can you learn more about these criteria for determining high search engine ranking?

Begin your research to improve ranking by evaluating your competitor's sites, look for the ones that have good ranking and study what they have done to get it.

If you want a more systematic approach to learn about optimization, consider courses like our Online Web Training and software like our optimization software, Search Engine Optimizer.

By studying the search engine ranking of a website, it's possible to come very close to knowing how a particular search engine ranks pages and then be able to create pages that rank well. But, it's not possible to know the exact formula with 100% accuracy and there are other factors that cause a particular page to be ranked high for the chosen keyword phrase.

Next, you'll want to create Web pages for your site that are "organically" optimized from the beginning with an eye to how SE's rank sites. Then test these pages on the web and see what search engine ranking you can product.

In the end, organic optimizing of your pages is sometimes not enough to deal with differing SE criteria use. Creating special pages to rank well for keyword phrases and for specific SE's may require some special pages. These are commonly known as Information Pages or gateway pages. We prefer to think of them as informational pages.