Algorithm - An algorithm is the ranking criteria that are used by each individual engine when determining relevancy and ranking. One engine's algorithm is totally different from another engine's algorithm, and algorithms are known to change quite frequently. Your goal in search engine optimization is to optimize your pages as close to an engine's algorithm as possible. This isn't as easy as it sounds, because just as soon as you think you have an engine figured out, the engine will change its algorithm, and you're back to the drawing board. Should you spend time trying to figure out an engine's algorithm? NO! Spend your time creating the best pages that you can! If you do, everything else will fall into place.
ALT Attribute - Text used to describe an image, generally for the benefit of those who surf with the images turned off. With search engine optimization, you can insert your important keyword phrase in the ALT tag along with describing the graphic. Many of the engines consider the content of ALT tags when determining relevancy. Don't just use your keyword phrase and not describe the graphic - this could ultimately be considered spam by an engine.
Example:
Analyzing - Remember that with search engine optimization, your ultimate goal should be to increase traffic that converts to sales. If you're trying to sell products or services, increasing traffic only will do the site no good. So, be sure to analyze your traffic and your log files and determine your hits to sales ratio. Then, take that information and use it to improve your site.
Search Engine Ranking - B
Body Text - Good ranking starts with keyword-rich text. Pick your keyword phrases for each page, and then build your text around it, letting the engines determine the theme of the page due to your good, solid content. If other concerns keep you from doing this with the main pages of your site, then see "D" for Doorway Pages and Design.
Bold - If you want a boost in relevancy with Google, try putting your keyword phrase in bold in your body text. Example:
<B>Keyword in Bold</B>
Search Engine Ranking - C
Categories - When working with directories, spend a lot of time determining the best category for your Web site. Search for your competitors, and see where their sites are listed. Take into account where your site will have the most visibility. Then, submit your site in that category.
Cloaking - Cloaking is when different pages are served to the search engines than what your visitors see. In other words, you'll create separate and simple pages for each major engine, taking great care to follow each engine's guidelines. The pages will be simple text without any tactics that can present ranking problems, such as dynamic content, frames, XML, or Java. When a search engine visits your site, the cloaking script detects which engine is visiting by viewing that engine's IP address, and the page created just for that engine is shown. But, when a surfer visits your site, a beautifully designed page is presented that is sure to impress your visitors.
Use Cloaking With Caution! Use cloaking with caution, because it is a strategy that isn't generally liked by the search engines. Why? Because it's commonly abused by spammers. If you cloak, you should form a partnership with each of the major engines through their pay inclusion programs, and prove to them that you're doing nothing wrong with your cloaked pages. Follow all guidelines set up by the engines and do nothing that will send up a red flag to the engines. Then, you should have no problems.
Search Engine Ranking - D
Description - Remember, you're telling the users AND the search engines what your site is about. Your META description tag must contain your keyword phrase for the SE's, but don't forget the user!
· Is your title/description compelling?
· Does it include time and money, when appropriate?
· Does it solve a problem for the user?
· Is it easy to read and understand?
Design - The design of a site helps or hinders ranking and findability. Knowing what hurts ranking allows you to use other strategies to overcome the issues. What hurts ranking?
Relying mostly on Flash or graphics and not having good solid content.
Database-driven sites, especially if they have a "?" in the URL.
No specific keyword phrase emphasis on each Web page.
No theme in a Web site or Web page that is related to the keyword phrase.
Using frames, lengthy JavaScript, and large image maps.
What strategies can you use to offset the issues? Learn through comprehensive training in search engine ranking and positioning. http://www.onlinewebtraining.com
Directories - Directories rely on submissions from Web site owners to build their indexes. They don't utilize spiders to index Web sites. So, after you submit your Web site to a directory, a human editor will visit and make a determination about whether your site gets in their index. Directories look at your Web site as a whole, rather than individual pages. Therefore, you'll generally submit only your main page to the directories. With the directories, you don't have to worry about tags or search engine positioning strategies. Instead, you'll submit your site on their online submission form, and an editor will visit. Examples of directories:
Domain Name - When purchasing a new domain name, try to use your important keyword phrase in the name of the domain. Most of the major engines give added relevancy to keywords found in the name of the domain, so take advantage of this. For more information on domain names, visit DomainNotes.com at http://www.domainnotes.com/.
Doorway Pages (Information Pages) - A doorway page is simply a content-rich information page that has been designed to pull in traffic from the search engines for a particular keyword or set of keywords. Doorway pages are also called gateway or information pages, and they are fine-tuned and optimized for one keyword phrase only -- and generally for one specific engine. These pages act as "doorways" to the rest of your site, without having to redesign or modify content in your current pages. To create an engine-specific doorway page, take a generic page and optimize it while targeting what that particular engine likes to see on a Web page. http://www.acws.com/information/doorway_strategies.html
Search Engine Ranking - E
E-Mail - Don't forget the power of permission e-mail marketing when building traffic to your site. Build a list of e-mail addresses, and use those addresses when announcing new products, changes to your site, sales, contests, and more. Never send out spam e-mail! Rather, get permission to send that e-mail. To learn more about permission e-mail marketing, consider Planet Ocean's "A Business Guide to Permission Email Marketing." /products/business_guide2.html
Search Engine Ranking - F
Fantomaster - Fantomaster is a site that's devoted to search engine positioning strategies, and especially cloaking tactics. Fantomaster has an excellent monthly newsletter, and it also offers many free software programs and services. Be sure to pay Fantomaster (/fm) a visit! Use Cloaking with Caution!
Flash - Flash is a difficult design strategy when trying to optimize a site, because there's no content for the engines to index. Even if you have content on your page, it's pushed toward the bottom of the page, which decreases its prominence. Also, most Flash pages use redirects, which the major engines consider to be spam. When possible, put Flash as an element on the main page of the site, rather than having the entire main page as Flash. To learn additional workarounds for Flash, take a training course through the Academy! http://www.onlinewebtraining.com
Frames - Another "no no," frames can be very detrimental to search engine rankings. It's best not to use frames at all, since only really huge sites need them anyway. But, if you feel you must use frames, be sure to use a <noframes> tag and create a mini Web site in that tag, complete with keyword-rich text, tags, and links to other pages on your site. For excellent information on frames, visit:
http://searchenginewatch.com/webmasters/frames.html
Frequency - Search engines evaluate your page to determine what each page is about. SE's measure frequency by the percentage of use, or the number of times you've used your important keyword phrase. You want enough uses to get it noticed but not over used so they consider it spam! Three percent (3%) to five percent (5%) is a good guide. Also see "W" for Weight.
Graphics - Search engines can't "see" graphics. They can only see the content of ALT tags. So, don't start your Web page with a graphic. Instead, start with keyword-containing text, possibly a headline tag.
Search Engine Ranking - H
Headline Tags - Headline tags are great places to put your important keyword phrases. One idea is to start with an <H1> tag on your page (with your keyword phrase in the tag), and use a graduated progression of headline tags throughout the page. Example of a headline tag:
<H1>Use Your Keyword Phrase in Headline Tags</H1>
HTML Editor - HTML editors are software programs that make it easier to create and work on Web pages. Examples include HotMetal Pro, Adobe GoLive, Dreamweaver, FrontPage, and more. Some HTML editors like to stick in irrelevant META tags above the important title tag in the
section, so make sure that you remove all irrelevant META tags, and that the title tag is the first tag on your page. To download trial versions of HTML editors to try before you buy, visit: (http://cws.internet.com/)
Search Engine Ranking - I
Index - "Index" can mean many things in the search engine industry. A search engine's index is the database of Web pages in the engine. Most of the major search engines contain hundreds of millions of Web pages in their indexes. Index can also mean the length of time it takes for a search engine to place your site in its database following submission. Most engines take several weeks to index a site.
Information Pages - When working on Web pages, create content-rich information pages and give the engines what they want to see: relevant content. Write your pages as if you're writing an article on the topic of your keyword phrase. Aim for 200 to 600 words, and use your keyword phrase throughout the page. Be sure to use your keyword phrase at the beginning of the page, spread throughout the page, and at the end. Information pages can also be described as doorway or gateway pages, since they all three should be created in exactly the same way and for the same purpose: to provide unique and valuable content to your Web site.
International Engines & Directories - Less than 50% of Web traffic comes from the United States! If you aren't being found in directories and search engines specific to different countries and languages that are important to your business, you could be missing over half of your potential traffic. You can get listed in some international engines with English pages, but for most you need to have a couple of pages translated into the target languages or buy a domain for the country. Don't forget to apply all the same ABC's to your different language pages. Top Dog (/td) is a good software program for finding and submitting to international engines and for checking your ranking.
Search Engine Ranking - J
JavaScript - JavaScript, an easy-to-use adjunct to the Java programming language, can be added to standard HTML pages to create interactive documents. When using JavaScript, however, place it in a separate .js file, and reference it in your HTML. That way, it won't create ranking problems for your page. Remember that if an engine has to spider through lengthy JavaScript to find the keyword-containing text, you've lost relevancy points.
Search Engine Ranking - K
Keyword Density Analyzer - GRKDA, or Keyword Density Analyzer (http://www.acws.com/gr/GRKDA.html), is a software program that will determine the keyword weight of various areas of your Web page, and it will compare those weights to competing sites of your choice. Also see "W" for Weight.
Keywords - Keywords, or keyword phrases, refer to the focus or topic of your Web site or Web pages. Each Web page should have a particular, fine-tuned focus. That focus can be translated to a particular keyword phrase. Then, everything on the page should "point" to that one keyword phrase. By that, we mean to use the keyword phrase in your tags and body text on the page. Spend a lot of time choosing keyword phrases for your site. The success of your site will depend on your keyword choices. The best way to choose keywords for your site is through Wordtracker. /wt
Search Engine Ranking - L
Links - Some search engines evaluate the quality of your incoming and outgoing links when determining relevancy. So, be sure to link to popular and authoritative sites in your focused area. Also, get those sites to link back to you. Use link text to describe each link (see below for more information). Also, see "P" for Popularity.
(See Zeus below.)
Link Text - Link text is the text that describes links on your page. Have you noticed links that say something like: "Click here for more information about search engine training"? That is link text, which simply means the text that surrounds a link. Make sure that you use your important keyword phrase as much as possible in the link text on your page. And, when you ask other sites to link to you, give them the exact link text that you want them to use to describe your site. Example:
<A HREF=http://yourwebsite.com/page.htm></A>Click here for more information on <your keyword phrase>.
Log Files - Also called referrer or Common C logs, log files let you know how much traffic you're receiving to your site; where the traffic is coming from; which engines are sending traffic; keywords used to find the site; which pages are the most popular; where you're losing traffic; which pages are the least popular, and more. Refer to your log files frequently, and use that important information to strengthen your Web site. For an article on how to use the information in your log files to strengthen your site, visit: /information/traffic.html
META Tags - META tags are found in the <head> section of your HTML document and provide additional information about the page. They are commonly used for making documents searchable by adding keywords and for describing the content of the page. Many META tags are irrelevant and should be removed from the page. Useful META tags are description, keyword, and noindex. However, META tags aren't nearly as important as they once were. Examples:
<meta name="description" content="Educational children's software makes learning just plain fun!">
NoIndex (see Robot Txt File) - Often, there are pages you don't want the spiders to index. For example, you may have a page that's strictly for your personnel that lists things like vacation earned, contact phone numbers, etc. Or, if you create engine-specific pages for each of the major engines under your main keyword phrase, you certainly don't want each of the spiders finding all 8 of the pages and thinking that you're spamming the index. You only want Google to find Google's page, and so forth. To keep the search engine out of specific pages, use the META <noindex> tag, and you must include it on every page that you don't want the engines to index. The tag looks like this:
<META NAME="ROBOTS" CONTENT="NOINDEX">
Using that tag will keep spiders from indexing that particular page. As with all other META tags, the <noindex> META tag must go between the <HEAD></HEAD> tags at the top of your web page. Not all of the search engines recognize the META
NoteTab Pro - NoteTab Pro is an excellent text editor for working with HTML documents. Some HTML editors add in certain tags, such as irrelevant META tags or comment tags before the title tag. But, text editors like NoteTab Pro don't, so your HTML is cleaner. (http://cws.internet.com/text-notetab.html)
Search Engine Ranking - O
ODP - TheDirectory Project, or the ODP, is an important directory on the Internet. The ODP provides directory results to HotBot, Lycos, Google, AOL Search, Netscape Search, and more. So, if you're having a difficult time getting top rankings in some of those engines, you can gain visibility through the ODP.
(http://dmoz.org)
Optimization - It's a buzzword these days, but it's still true: if you want your pages ranked well, you must optimize (which means to use search engine optimization strategies on) each important page to focus on a particular keyword phrase. If you're going after top rankings in a particular engine, you'll have to shape the page's content and tags around what that engine likes to see on a Web page.
Overture -(http://www.overture.com) is the most popular pay search engine, and it provides top results to major engines like AltaVista, HotBot, Lycos, AOL Search, Yahoo!, and more. With Overture, you bid on keywords, and how much you choose to bid will determine your placement on the page. Keyword Bid Optimizer (/kbo) is a handy service to make your daily monitoring and bid optimizing easier. It works with Overture, FindWhat, and many of the other pay engines.
Search Engine Ranking - P
Paid Placement - Bidding for placement for your keyword phrases is becoming a strong income generator. Overture, Bay9, Sprinks, FindWhat, 7Search, Kanoodle, and GoClick are part of a growing list of sites. Except for Overture, each of these sites has a particular target audience they are stronger in, so choose carefully whether your product or service is worth bidding for. Overture has partner relationships with AOL, AltaVista, Lycos, Netscape and InfoSpace for including the top 3 bid's at Overture as Sponsored or Featured listings. This makes Overture a stronger player in the paid placement game.
Instant Website Traffic at (/iwst) is an excellent training resource for this strategy.
See "O" for Overture for more information.
Paid Search Engine & Directory Inclusion - With Inktomi, Fast, AltaVista and AskJeeves (Teoma), you can pay a fee to have them index your pages, rather than waiting for weeks and weeks through their free submission areas. They will still index pages they find by spidering your site, but if you want pages to be indexed quickly and stay indexed, then consider both of these options. Yahoo! and LookSmart directories also charge to get indexed.
Planet Ocean - How can you keep up with changes in this dynamic industry? Subscribe to a newsletter like Planet Ocean (/po), and learn what's new with the search engines every month. This publication prides itself on the amount of research it does to keep up with changes in the industry, and it's excellent and definitely worth its cost.
Popularity - Popularity, both link and click-through, is very important to the success of a Web site. Link popularity refers to the number of important and related sites that have linked to your site. In return, it's important that you link back to those important and related sites. Click-through popularity refers to the number of users that click through to your site from a particular search engine and that stay on your site for a certain period of time. Engines like Direct Hit measure click-through popularity, then provide results to other engines, like HotBot. Yahoo! is now measuring click-through popularity. To check your link popularity, visit:
(http://www.linkpopularity.com)
Prominence - Prominence refers to how prominent your keywords are on your page and in your tags. In other words, do your keywords appear toward the beginning of your important keyword-containing tags? Do your keywords appear at the beginning of your body text? Does the keyword-containing body text appear toward the top of the page, or has it been pushed toward the bottom of the page by strategies such as frames, image maps, and Flash? Make sure that your keywords appear toward the beginning of all tags and toward the beginning of your page. Also, make sure that your body text isn't pushed toward the bottom of the page.
Search Engine Ranking - Q
Question Marks - If you're working with a database-driven site that names your pages using question marks and other symbols, you may have a difficult time getting those pages indexed, much less achieve a good ranking. The engines spot those question marks and stop indexing. So, try to use a program (like Cold Fusion) that allows you to rename your pages with an engine-friendly URL. There are numerous strategies for working with database-driven sites. To learn more, sign up for training at the Academy. http://www.onlinewebtraining.com
Search Engine Ranking - R
Redirections - Redirections are another big "no no" with the search engines. What are redirections? Have you ever typed in a URL in your browser, then been "transported" to another URL without having to click on anything? That's a redirection. They're considered spam by most of the engines. Don't use redirections if you can help it, but never use a lightning fast META refresh.
Robots Txt File (see NoIndex Tag) - Often, there are pages you don't want the spiders to index. For example, you may have a page that's strictly for your personnel that lists things like vacation earned, contact phone numbers, etc. Or if you create engine-specific pages for each of the major engines under your main keyword phrase, you certainly don't want each of the spiders finding all 8 of the pages and thinking that you're spamming the index. You only want Google to find Google's page, and so forth. To keep the spiders out of a whole directory, create a text file with Window's NotePad or any other editor that can save ASCII .txt files.
Use the following syntax:
User-agent: {SpiderNameHere}
Disallow:/{FilenameHere}
The "user-agent" portion lets you specify which engines you want to keep out, and the "disallow" portion lets you specify directories or file names. Put this file at the root of your domain.
The best approach is to use a product like Robot-Manager.
(/rm)
Root Domain - The root domain is the "root" of your site. For example, the root domain of is the main directory of . When creating search engine friendly pages, be sure to place your pages as close to the root domain as possible. In other words, try not to set up a lot of directories and subdirectories, because you may have a more difficult time achieving top rankings.
Search Engine Ranking - S
Search Engine Optimizer (SEO) - Did you know that there's a software program that will remind you of what each specific search engine wants to see on a page? Are you having trouble keeping up with the endless changes yourself? Do you have little time to spare? If so, be sure to try Search Engine Optimizer (SEO). It's simple to use and fast. Run a page through it and within seconds, you'll have a complete list of changes that will help boost your page's chances at top rankings.
(http://www.se-optimizer.com)
Site Map - Site maps for users make it easy for them to find what they need on your site. Site maps for search engines make it easy for them to find all your pages. You can also create a site map just for your information doorway pages (also known as a Hallway page), and list your important doorways there, being sure to describe each link.
Spamming - What constitutes spamming? Each engine has its own spam guidelines, but as a general rule, avoid these things:
hidden text (same color font on same color background)
keyword stuffing in tags or text
hidden links
link exchange farms
abnormal keyword weight
redirections
pages with no text, for the sole purpose of getting a user to click through to the main page of a site
placing keywords in the META tags that have nothing to do with the page itself
mirror sites or pages
Strategy - One of the reasons analysts give for why hundreds of Web companies have gone bankrupt is that there were no strategies in place for how those Web companies were going to generate actual income. To survive and thrive, businesses must have a solid strategy for every part of their e-business. If you don't have a strategy laid out, how will you know how to evaluate and make the changes necessary to accomplish your stated goals? Plan-Create-Promote-Evaluate is one mantra to consider.
(/information/worksheet.html)
(/information/bonanza.html)
Submissions - After optimizing your pages, it's time to submit them to the search engines. Here are some basic guidelines for submissions:
Don't resubmit a page unless it's been at least 21 days since the last submission.
If your page doesn't get indexed, look closely at it and see what changes might need to be made before resubmitting.
Submit manually to the major engines and directories, or use a submission program or service that mimics a manual submission. WebPosition Gold (/wpg) and Commando Pro (/comm) are excellent software programs that mimic a manual submission, and Submit Director (/sd) is a service that makes it easy to submit and analyze your pages.
Submit through each engine's pay inclusion program, which will get your pages into the engine's index much faster and will get the pages respidered on a regular basis.
Follow each engine's guidelines for submissions.
Search Engine Ranking - T
Text - Remember that search engines read text but not graphics. In fact, search engines can't even see graphics. If you rely on graphics or Java for navigation, be sure to include text links for the search engines to follow. Also see "B" for Body Text.
Themes - All of the major engines are moving toward being theme-based engines. In other words, part of their ranking algorithm is focused on whether the site is based on one particular theme and on the links pointing in and out of the site. Because of theme engines, it's best to place separate focuses on separate domains, rather than try to have too many unrelated focuses on the same domain.
Title Tag - A title tag is the most important tag on a page. It appears in the <head> section of your page, and it should also contain the most important keyword for that particular page. The title tag is important because it generally appears in the search engine results, so it's also an advertising campaign for your site. It's also important because virtually all of the major engines offer relevancy boosts to keywords found in this tag.
<title>Enter your title here.</title>
Search Engine Ranking - U
Uncommon Keywords - Choose focused, fine-tuned keyword phrases for your pages, rather than general phrases. Keep in mind that uncommon keywords are much easier to get top rankings for than general phrases. Plus, with uncommon keywords, chances are you'll have a higher conversion to sales ratio than you would with general phrases.
URL - Be sure to name your pages after your keyword phrase. Most of the engines place more relevancy on pages that are named after the keyword phrase. Put hyphens between the keywords when you name your pages. Example:
http://www.yourwebsite.com/put-keyword-phrase-here.html
Search Engine Ranking - V
Vigilance - You can never quit evaluating and updating your site to keep up with changes in the search engines and with the new sites on the Web that want your customers. On the Web, no one gains ground by sitting around waiting to discover the "pot of gold."
V (IP Delivery) - IP-Delivery is an excellent IP-based cloaking software. The company offers impressive customer support, and as soon as the engines add a new spider, you'll be informed. Remember that with cloaking software, it's not the actual program that's so important-it's the updates to that program. So, go with a reputable program like IP-Delivery (http://www.ip-delivery.com/foodscript). Use Cloaking with Caution!
Search Engine Ranking - W
WebRank - WebRank is an outstanding Web-based reporting service that is an alternative to reporting software programs. Sign up for the free trial today!
(http://www.webrank.com)
WebPosition Gold - WebPosition Gold is one of the first software programs developed just for search engine optimizers, and it's still one of the most popular. Though the program has several different features, the Reporter function is worth the cost of the program by itself. Reporter will check your rankings at each of the major engines, and it will let you know when those rankings change. Download a free trial version of WebPosition Gold (/wpg) and check it out for yourself.
Weight - Keyword weight refers to the number of times you use your keyword phrase on the page in relation to the total number of words on the page. Programs like WebPosition Gold (/wpg) or Keyword Density Analyzer (http://www.acws.com/gr/GRKDA.html) will tell you the keyword weight of your page and the tags on your page, and they will compare your keyword weight with that of top ranking sites.
Or, you can manually check your keyword weight by cutting and pasting the source code of your Web page into a word processor. Have the program count the total number of words. Then, run a find and replace, putting your keyword phrase in both areas. The program will search for your keyword phrase and "replace" it with the same keyword phrase, and it will tell you the number of times it replaced the phrase.
Take the number of times you used your keyword phrase and divide it by the total number of words on your page to determine your page's keyword weight. For example, if you used your keyword phrase 5 times on the page, and if there are 100 words on the page, your keyword weight is 5 percent.
WordTracker - Choosing the most appropriate keywords for your page is the most important thing you can do for your site. Choose the wrong keyword and your traffic will suffer. When consider keywords, you need an unbiased opinion on what people are searching for when looking for your products and services. WordTracker is a Web-based service that will offer ideas for keywords for your site. And, it will let you know how competitive those keywords are, meaning how many other pages have been optimized for those keywords. It will also let you know how many people actually searched for those keyword phrases in the major engines over the last 24 hours. Sign for WordTracker's free trial service
(/wt).
Search Engine Ranking - X
X (AnalogX) - AnalogX's Keyword Live shows you the top 100 keywords and phrases being used on several popular search engines on the Web - in real time. If you're interested in learning what people are really searching for, check out this. Oh, and I forgot one important thing: it's free! http://www.analogx.com/contents/download/network/keyword.htm
X (LinkageXpress) - Building link popularity can be one of the most difficult things for a search engine optimizer. It's time consuming and grueling work, and you can literally work for hours or days with little results. LinkageXpress (/le) is a link building service that does it for you! It finds relevant, related links and contacts them about linking to your site. It creates your link page and gets you up and running with one of the most important areas of search engine optimization: link popularity.
Search Engine Ranking - Y
Yahoo! - By far the most important search directory, Yahoo! deserves your special attention. Before submitting to Yahoo!, visit the directory and perform some searches. Look for competing sites and see what category(s) they are listed in. See how the descriptions are written. Determine the best subcategory for your site and submit there. Also, be sure to list another subcategory on the submission form as well. If possible, use your keyword phrase in the name of your domain, the name of your site itself, and the description you place on the submission form. However, the title of your site or business has to be the title that's listed in Yahoo!. http://www.yahoo.com
Search Engine Ranking - Z
ZDNet - ZDNet is a "full service" destination for those who are looking to buy, use, or learn more about technology. Read their latest news article or product reviews, or access their help area for guides in how to fix computer problems or to take related classes. http://www.zdnet.com/
ZoneAlarm - If you're concerned about security issues, and if you haven't taken the time to set up a firewall, check out ZoneAlarm. ZoneAlarm offers a free firewall program that is excellent, plus it certainly helps your peace of mind to know that your computer is safe from intruders. http://cws.internet.com/lannet-zonealarm.html
Zeus - Zeus is a hands-on product for developing a link directory and creating reciprocal links for your Web site. Zeus goes out onto the Internet looking for sites, guided by your keywords. It then evaluate the sites, gives a score, sets up a database that allows you to sort into categories, builds a directory, uploads it to your site, and helps you e-mail your potential links. Whew, Zeus does a lot!
(/zeus)
