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Search Engine Ranking - B
Body Text - Good ranking starts with keyword-rich text. Pick your keyword phrases for each page, and then build your text around it, letting the engines determine the theme of the page due to your good, solid content. If other concerns keep you from doing this with the main pages of your site, then see "D" for Doorway Pages and Design.
Bold - If you want a boost in relevancy with Google, try putting your keyword phrase in bold in your body text. Example:
<B>Keyword in Bold</B>
Search Engine Ranking - C
Categories - When working with directories, spend a lot of time determining the best category for your Web site. Search for your competitors, and see where their sites are listed. Take into account where your site will have the most visibility. Then, submit your site in that category.
Cloaking - Cloaking is when different pages are served to the search engines than what your visitors see. In other words, you'll create separate and simple pages for each major engine, taking great care to follow each engine's guidelines. The pages will be simple text without any tactics that can present ranking problems, such as dynamic content, frames, XML, or Java. When a search engine visits your site, the cloaking script detects which engine is visiting by viewing that engine's IP address, and the page created just for that engine is shown. But, when a surfer visits your site, a beautifully designed page is presented that is sure to impress your visitors.
Examples of cloaking software:
Use Cloaking With Caution! Use cloaking with caution, because it is a strategy that isn't generally liked by the search engines. Why? Because it's commonly abused by spammers. If you cloak, you should form a partnership with each of the major engines through their pay inclusion programs, and prove to them that you're doing nothing wrong with your cloaked pages. Follow all guidelines set up by the engines and do nothing that will send up a red flag to the engines. Then, you should have no problems.
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