Search Engine Ranking - E

E-Mail - Don't forget the power of permission e-mail marketing when building traffic to your site. Build a list of e-mail addresses, and use those addresses when announcing new products, changes to your site, sales, contests, and more. Never send out spam e-mail! Rather, get permission to send that e-mail. To learn more about permission e-mail marketing, consider Planet Ocean's "A Business Guide to Permission Email Marketing."
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Search Engine Ranking - F

Fantomaster - Fantomaster is a site that's devoted to search engine ranking and positioning strategies, and especially cloaking tactics. Fantomaster has an excellent monthly newsletter, and it also offers many free software programs and services. Be sure to pay Fantomaster (/fm) a visit!
Use Cloaking with Caution!

Flash - Flash is a difficult design strategy when trying to optimize a site, because there's no content for the engines to index. Even if you have content on your page, it's pushed toward the bottom of the page, which decreases its prominence. Also, most Flash pages use redirects, which the major engines consider to be spam. When possible, put Flash as an element on the main page of the site, rather than having the entire main page as Flash. To learn additional workarounds for Flash, take a training course through the Academy! http://www.onlinewebtraining.com

Frames - Another "no no," frames can be very detrimental to search engine rankings. It's best not to use frames at all, since only really huge sites need them anyway. But, if you feel you must use frames, be sure to use a <noframes> tag and create a mini Web site in that tag, complete with keyword-rich text, tags, and links to other pages on your site. For excellent information on frames, visit: http://searchenginewatch.com/webmasters/frames.html

Frequency - Search engines evaluate your page to determine what each page is about. SE's measure frequency by the percentage of use, or the number of times you've used your important keyword phrase. You want enough uses to get it noticed but not over used so they consider it spam! Three percent (3%) to five percent (5%) is a good guide. Also see "W" for Weight.

Search Engine Ranking - G

GoTo - (See Overture)

Graphics - Search engines can't "see" graphics. They can only see the content of ALT tags. So, don't start your Web page with a graphic. Instead, start with keyword-containing text, possibly a headline tag.