Search Engine Ranking - H

Headline Tags - Headline tags are great places to put your important keyword phrases. One idea is to start with an <H1> tag on your page (with your keyword phrase in the tag), and use a graduated progression of headline tags throughout the page.
Example of a headline tag:
<H1>Use Your Keyword Phrase in Headline Tags</H1>

HTML Editor - HTML editors are software programs that make it easier to create and work on Web pages. Examples include HotMetal Pro, Adobe GoLive, Dreamweaver, FrontPage, and more. Some HTML editors like to stick in irrelevant META tags above the important title tag in the section, so make sure that you remove all irrelevant META tags, and that the title tag is the first tag on your page. To download trial versions of HTML editors to try before you buy, visit: (http://cws.internet.com/)

Search Engine Ranking - I

Index - "Index" can mean many things in the search engine industry. A search engine's index is the database of Web pages in the engine. Most of the major search engines contain hundreds of millions of Web pages in their indexes. Index can also mean the length of time it takes for a search engine to place your site in its database following submission. Most engines take several weeks to index a site.

Information Pages - When working on Web pages, create content-rich information pages and give the engines what they want to see: relevant content. Write your pages as if you're writing an article on the topic of your keyword phrase. Aim for 200 to 600 words, and use your keyword phrase throughout the page. Be sure to use your keyword phrase at the beginning of the page, spread throughout the page, and at the end. Information pages can also be described as doorway or gateway pages, since they all three should be created in exactly the same way and for the same purpose: to provide unique and valuable content to your Web site, and that can garner good search engine ranking.

International Engines & Directories - Less than 50% of Web traffic comes from the United States! If you aren't being found in directories and search engines specific to different countries and languages that are important to your business, you could be missing over half of your potential traffic. You can get listed in some international engines with English pages, but for most you need to have a couple of pages translated into the target languages or buy a domain for the country. Don't forget to apply all the same ABC's to your different language pages. Top Dog (/td) is a good software program for finding and submitting to international engines and for checking your ranking.