Search Engine Ranking - J

JavaScript - JavaScript, an easy-to-use adjunct to the Java programming language, can be added to standard HTML pages to create interactive documents. When using JavaScript, however, place it in a separate .js file, and reference it in your HTML. That way, it won't create search engine ranking problems for your page. Remember that if an engine has to spider through lengthy JavaScript to find the keyword-containing text, you've lost relevancy points.

Search Engine Ranking - K

Keyword Density Analyzer - GRKDA, or Keyword Density Analyzer (http://www.acws.com/gr/GRKDA.html), is a software program that will determine the keyword weight of various areas of your Web page, and it will compare those weights to competing sites of your choice, probably sites with good search engine ranking. Also see "W" for Weight.

Keywords - Keywords, or keyword phrases, refer to the focus or topic of your Web site or Web pages. Each Web page should have a particular, fine-tuned focus. That focus can be translated to a particular keyword phrase. Then, everything on the page should "point" to that one keyword phrase. By that, we mean to use the keyword phrase in your tags and body text on the page. Spend a lot of time choosing keyword phrases for your site. The success of your site in attaining high search engine ranking will depend on your keyword choices. The best way to choose keywords for your site is through Wordtracker.
/wt

Search Engine Ranking - L

Links - Some search engines evaluate the quality of your incoming and outgoing links when determining relevancy and search engine ranking. So, be sure to link to popular and authoritative sites in your focused area. Also, get those sites to link back to you. Use link text to describe each link (see below for more information). Also, see "P" for Popularity. (See Zeus below.)

Link Text - Link text is the text that describes links on your page. Have you noticed links that say something like: "Click here for more information about search engine training"? That is link text, which simply means the text that surrounds a link. Make sure that you use your important keyword phrase as much as possible in the link text on your page. And, when you ask other sites to link to you, give them the exact link text that you want them to use to describe your site. Example:

<A HREF=http://yourwebsite.com/page.htm></A>Click here for more information on <your keyword phrase>.

Log Files - Also called referrer or Common C logs, log files let you know how much traffic you're receiving to your site; where the traffic is coming from; which engines are sending traffic; keywords used to find the site; which pages are the most popular; where you're losing traffic; which pages are the least popular, and more. Refer to your log files frequently, and use that important information to strengthen your Web site. For an article on how to use the information in your log files to strengthen your site, visit:
/information/traffic.html