Search Engine Ranking - O

ODP - TheDirectory Project, or the ODP, is an important directory on the Internet. The ODP provides directory results to HotBot, Lycos, Google, AOL Search, Netscape Search, and more. So, if you're having a difficult time getting top ranking in some of those engines, you can gain visibility through the ODP.
(http://dmoz.org)

Optimization - It's a buzzword these days, but it's still true: if you want your pages ranked well, you must optimize (which means to use search engine optimization strategies on) each important page to focus on a particular keyword phrase. If you're going after top ranking in a particular engine, you'll have to shape the page's content and tags around what that engine likes to see on a Web page.

Overture -(http://www.overture.com) is the most popular pay search engine, and it provides top results to major engines like AltaVista, HotBot, Lycos, AOL Search, Yahoo!, and more. With Overture, you bid on keywords, and how much you choose to bid will determine your placement on the page. Keyword Bid Optimizer (/kbo) is a handy service to make your daily monitoring and bid optimizing easier. It works with Overture, FindWhat, and many of the other pay engines.