Search Engine Ranking - P

Paid Placement - Bidding for placement for your keyword phrases is becoming a strong income generator. Overture, Bay9, Sprinks, FindWhat, 7Search, Kanoodle, and GoClick are part of a growing list of sites. Except for Overture, each of these sites has a particular target audience they are stronger in, so choose carefully whether your product or service is worth bidding for. Overture has partner relationships with AOL, AltaVista, Lycos, Netscape and InfoSpace for including the top 3 bid's at Overture as Sponsored or Featured listings. This makes Overture a stronger player in the paid placement game for search engine ranking. Instant Website Traffic at (/iwst) is an excellent training resource for this strategy.
See "O" for Overture for more information.

Paid Search Engine & Directory Inclusion - With Inktomi, Fast, AltaVista and AskJeeves (Teoma), you can pay a fee to have them index your pages, rather than waiting for weeks and weeks through their free submission areas. They will still index pages they find by spidering your site, but if you want pages to be indexed quickly and stay indexed, then consider both of these options. Yahoo! and LookSmart directories also charge to get indexed.
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Planet Ocean - How can you keep up with changes in this dynamic industry? Subscribe to a newsletter like Planet Ocean (/po), and learn what's new with the search engines and search engine ranking every month. This publication prides itself on the amount of research it does to keep up with changes in the industry, and it's excellent and definitely worth its cost.

Popularity - Popularity, both link and click-through, is very important to the success of a Web site and its search engine ranking. Link popularity refers to the number of important and related sites that have linked to your site. In return, it's important that you link back to those important and related sites. Click-through popularity refers to the number of users that click through to your site from a particular search engine and that stay on your site for a certain period of time. Engines like Direct Hit measure click-through popularity, then provide results to other engines, like HotBot. Yahoo! is now measuring click-through popularity. To check your link popularity, visit:
(http://www.linkpopularity.com)

Prominence - Prominence refers to how prominent your keywords are on your page and in your tags. In other words, do your keywords appear toward the beginning of your important keyword-containing tags? Do your keywords appear at the beginning of your body text? Does the keyword-containing body text appear toward the top of the page, or has it been pushed toward the bottom of the page by strategies such as frames, image maps, and Flash? Make sure that your keywords appear toward the beginning of all tags and toward the beginning of your page. Also, make sure that your body text isn't pushed toward the bottom of the page, as this my hurt search engine ranking.