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Search Engine Ranking - S continued
Submissions - After optimizing your pages for best search engine ranking, it's time to submit them to the search engines. Here are some basic guidelines for submissions:
- Don't resubmit a page unless it's been at least 21 days since the last submission.
- If your page doesn't get indexed, look closely at it and see what changes might need to be made before resubmitting.
- Submit manually to the major engines and directories, or use a submission program or service that mimics a manual submission. WebPosition Gold (/wpg) and Commando Pro (/comm) are excellent software programs that mimic a manual submission, and Submit Director (/sd) is a service that makes it easy to submit and analyze your pages.
- Submit through each engine's pay inclusion program, which will get your pages into the engine's index much faster and will get the pages respidered on a regular basis.
- Follow each engine's guidelines for submissions.
Search Engine Ranking - T
Text - Remember that search engines read text but not graphics. In fact, search engines can't even see graphics. If you rely on graphics or Java for navigation, be sure to include text links for the search engines to follow. Also see "B" for Body Text.
Themes - All of the major engines are moving toward being theme-based engines. In other words, part of their search engine ranking algorithm is focused on whether the site is based on one particular theme and on the links pointing in and out of the site. Because of theme engines, it's best to place separate focuses on separate domains, rather than try to have too many unrelated focuses on the same domain.
Title Tag - A title tag is the most important tag on a page. It appears in the <head> section of your page, and it should also contain the most important keyword for that particular page. The title tag is important because it generally appears in the search engine results, so it's also an advertising campaign for your site. It's also important because virtually all of the major engines offer relevancy boosts to keywords found in this tag.
<title>Enter your title here.</title>
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