Search Engine Ranking - U

Uncommon Keywords - Choose focused, fine-tuned keyword phrases for your pages, rather than general phrases. Keep in mind that uncommon keywords are much easier to get top search engine ranking for than general phrases. Plus, with uncommon keywords, chances are you'll have a higher conversion to sales ratio than you would with general phrases.

URL - Be sure to name your pages after your keyword phrase. Most of the engines place more relevancy on pages that are named after the keyword phrase. Put hyphens between the keywords when you name your pages. Example:
http://www.yourwebsite.com/put-keyword-phrase-here.html

Search Engine Ranking - V

Vigilance - You can never quit evaluating and updating your site to keep up with changes in the search engines and with the new sites on the Web that want your customers. On the Web, no one gains ground in search engine ranking by sitting around waiting to discover the "pot of gold."

V (IP Delivery) - IP-Delivery is an excellent IP-based cloaking software. The company offers impressive customer support, and as soon as the engines add a new spider, you'll be informed. Remember that with cloaking software, it's not the actual program that's so important-it's the updates to that program. So, go with a reputable program like IP-Delivery (http://www.ip-delivery.com/foodscript).
Use Cloaking with Caution!

Search Engine Ranking - W

WebRank - WebRank is an outstanding Web-based reporting service that is an alternative to reporting software programs. Sign up for the free trial today!
(http://www.webrank.com)

WebPosition Gold - WebPosition Gold is one of the first software programs developed just for search engine optimizers, and it's still one of the most popular. Though the program has several different features, the Reporter function is worth the cost of the program by itself. Reporter will check your search engine ranking at each of the major engines, and it will let you know when those rankings change. Download a free trial version of WebPosition Gold
(/wpg) and check it out for yourself.

Weight - Keyword weight refers to the number of times you use your keyword phrase on the page in relation to the total number of words on the page. Programs like WebPosition Gold (/wpg) or Keyword Density Analyzer (http://www.acws.com/gr/GRKDA.html) will tell you the keyword weight of your page and the tags on your page, and they will compare your keyword weight with that of top sites with good search engine ranking.

Or, you can manually check your keyword weight by cutting and pasting the source code of your Web page into a word processor. Have the program count the total number of words. Then, run a find and replace, putting your keyword phrase in both areas. The program will search for your keyword phrase and "replace" it with the same keyword phrase, and it will tell you the number of times it replaced the phrase.

Take the number of times you used your keyword phrase and divide it by the total number of words on your page to determine your page's keyword weight. For example, if you used your keyword phrase 5 times on the page, and if there are 100 words on the page, your keyword weight is 5 percent.

WordTracker - Choosing the most appropriate keywords for your page is the most important thing you can do for your site and for achieving high search engine ranking. Choose the wrong keyword and your traffic will suffer. When consider keywords, you need an unbiased opinion on what people are searching for when looking for your products and services. WordTracker is a Web-based service that will offer ideas for keywords for your site. And, it will let you know how competitive those keywords are, meaning how many other pages have been optimized for those keywords. It will also let you know how many people actually searched for those keyword phrases in the major engines over the last 24 hours. Sign for WordTracker's free trial service
(/wt).