Search Engine Ranking - S

Search Engine Optimizer (SEO) - Did you know that there's a software program that will remind you of what each specific search engine wants to see on a page? Are you having trouble keeping up with the endless changes yourself? Do you have little time to spare? If so, be sure to try Search Engine Optimizer (SEO). It's simple to use and fast. Run a page through it and within seconds, you'll have a complete list of changes that will help boost your page's chances at top search engine ranking.
(http://www.se-optimizer.com)

Site Map - Site maps for users make it easy for them to find what they need on your site. Site maps for search engines make it easy for them to find all your pages. You can also create a site map just for your information doorway pages (also known as a Hallway page), and list your important doorways there, being sure to describe each link.

Spamming - What constitutes spamming? Each engine has its own spam guidelines, but as a general rule, avoid these things:

• hidden text (same color font on same color background)
• keyword stuffing in tags or text
• hidden links
• link exchange farms
• abnormal keyword weight
• redirections
• pages with no text, for the sole purpose of getting a user to click through to the main page of a site
• placing keywords in the META tags that have nothing to do with the page itself
• mirror sites or pages

Strategy - One of the reasons analysts give for why hundreds of Web companies have gone bankrupt is that there were no strategies in place for how those Web companies were going to generate actual income. To survive and thrive, businesses must have a solid strategy for every part of their e-business. If you don't have a strategy laid out, how will you know how to evaluate and make the changes necessary to accomplish your stated goals? Plan-Create-Promote-Evaluate is one mantra to consider.
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