Search Engine Marketing - How to reach the top at major search engines and directories.

From: Mike Grehan.

I've spent a whole year of research to ensure that this edition provides the most detailed account of how search engines work that you'll ever see. I've dispelled the myths and explained the TRUE facts about search engine optimisation. This is not just theory. I've taken everything new that I've learned myself during this past year of research, and put it into practice with my own clients. And when you read this guide, you'll be able to achieve exactly what I achieve for them: top ten positions at the web's major search engines and directories

I have to say, I'm both delighted and honoured that, so many of the web's leading professionals in the field have been kind enough to provide the 'glittering array' of testimonials you'll see on this page.

I've called upon leading experts from both sides: the search engines and the leading experts in the field of search engine optimisation. I've studied the work of the leading scientists and researchers in the field of information retrieval on the web. And I've broken it all down into a guide which starts with the basics of how to optimise your web site to achieve the best results, and leads to the most comprehensive analysis of what to expect for the future.

Discover the real secrets of how search engines work. Using a series of specially designed graphics, I'll explain to you everything that happens, from the moment a search engine Spider hits your web pages, to the moment the results are returned at the search engine interface.

"You've done a beautiful job with this e-book, Mike. It's jam packed with excellent, very up-to-date information, which I know from vast experience how difficult it is to keep up. With it in e-book format, it'll be easy to keep updated on a regular basis so that your buyers will always have access to the latest information in the search engine industry. Plus, I found sections that aren't covered in most of the other search engine books or materials. I was very impressed!"
Robin Nobles.
Director of Training of the Academy of Web Specialists.
Trainer with Search Engine Workshops.com.

Search engines use what are known as 'algorithms' to identify the most important pages following a user query. This is the secret sauce which determines whether it's your pages they'll return at the top - or your competitors. In this guide, I'll explain to you exactly what these algorithms are based on, and how to use this knowledge to optimise your web site into a search engine magnet.

"Mike Grehan has researched all aspects of this field and offers a plethora of in-depth information, much of which you won't find elsewhere. As important as his comprehensive approach is the fact that his report can help you avoid numerous costly traps tied to all that dated and faulty advice circulating widely around the Internet.
By effectively debunking many of the search engine optimization industry's fondest myths, presenting realistic, viable alternatives instead, Mike Grehan contributes towards an unprecedented higher quality level from which, in the long run, search engines, webmasters
and Internet surfers stand to profit immensely. If you're serious about efficient search engine marketing, this is definitely the best book
money can buy."
Ralph Tegtmeier aka fantomaster - CEO fantomaster.com

Search engines are not all the same. They fall into two (in the main) categories: 'crawler based search engines' and 'human powered directories'. You need to know which ones are which, and exactly how they work in order to reach the top. For instance, Google is as distinct from Yahoo! as Alta Vista is to LookSmart.

"Your book is fabulous! What a resource! Thanks for writing the best book on search engines that I have ever read!"
Eva Almeida, Bsc(Pharm)Publisher eBooks N' Bytes Informer
Nominated for "Best Ezine" in the Independent Ebook Awards for 2002.

Over 85% of all traffic on the web comes from about nine major search services. That's right! And by understanding who the major players are, what type of service (crawler or human powered) they are, and most importantly, how they work, you'll be able to drive quality targeted traffic to your site. So when you hear of products and services targeting 1000's of search engines - remember, it's the major search engines you need to focus your efforts on.

"I loved your search engine summaries and your interviews. They are extremely valuable to anyone involved in SEO who needs to keep their facts straight."
Shari Thurow, Marketing Director, Grantastic Designs/Presenter Search Engine Marketing Strategies conference.

The industry is changing rapidly. Search engines and directories have moved away from free submissions to paid for services. Yahoo! dropped free submissions for all businesses and now charges $299.00 (£210 GBP) and there's no guarantee that you'll be included in the index. Looksmart - the other 'must be found in' directory has changed its business model to a 'pay per click' service.

Even the crawler based search engines are moving into 'paid for inclusion' services. Inktomi is a major American database which supplies search results to places like AOL (America Online) and MSN (Microsoft Network) amongst others. They now have a partnership deal with third party suppliers like Position Technologies, where they guarantee their Spider will visit your site every 48 hours and continue to do so for one year. Alta Vista has a partnership deal with Infospider to provide a similar service for paid inclusion and now Lycos and Ask Jeeves also have 'pay for inclusion' services. They all guarantee that they will index your web pages and include them in their database - but if your site isn't search engine optimised, you're actually paying to be in the dungeon! There's no guarantee, even though you're now paying for inclusion, that your pages will actually achieve a rank of any description. I'll explain exactly how these services work; which ones to use; how much you'll pay and how to submit your pages and manage your accounts.

Overture, (formerly GOTO) has been providing paid for results in their database for sometime now (it's like an auction where you bid for particular keywords so that you come higher in the search - the more you pay the higher you get). Now the whole 'pay per click' (PPC) model is expanding across the web with many new PPC search engines. Even Google now has its own 'pay per click' advertising model. There is no doubt that soon you'll be looking at an online marketing budget for search engine positioning in the $1000's where it used to be virtually nothing at all. I'll point you in the right direction for the tools and advice you need to ensure that you end up making money - not losing it!

I've talked to the leading experts in the field and double checked all of the facts by reading all of the latest scientific research papers.

Never before has this type of guide contained so much first hand information as well as links to the tools and online resources used by the world's leading search engine positioning companies. I've even included the full transcripts of all of my interviews with the industry professionals.

Sure, there's plenty of information about search engines on the web: some good - plenty bad! I spend a great deal of my professional time presenting at seminars and conferences on the subject of e-Marketing. And a good amount of that time is used talking to seasoned online marketers, and those new to the web, to help demystify the process of search engine optimisation and dispel the myths.

If you were getting horrible results in search engines before this whole 'paid for services' thing started, then to find that you are actually paying to be at the bottom of their index is going to add insult to injury. Please be so careful about the advice you take. If you take it from those web designers, and developers who really have no idea whatsoever about the way that search engines work then you may end up being penalised and sent to the bottom of the pile. Search Engine Marketing: The essential best practice guide, is based on 'real world' experience of achieving top 20 positions and nothing less. You possibly don't realise it, but you could be building 'search engine unfriendliness' from the very start of your project. If you're into high-end online technology, like dynamically delivered content and Flash for interactivity, you could well be jeopardising any possibility of getting a decent rank in search engines without knowing why!

I've been involved in online marketing since 1995. I've watched the search services grow from nothing more than a long list of hyperlinks to the extremely advanced search technology employed by the major portals today. I must have read every online article, every report and every e-book available about search engine positioning. And I'll admit - I've probably wasted fortunes downloading 'the search engine secrets' and 'insiders tips and tricks to search engine positioning' type reports - only to be disappointed. This guide could save you fortunes by providing only the facts - not the fiction, about how to achieve top ranking at the web's major search engines and directories. And your purchase is completely safe with a 100% money back guarantee.*

By reading this report you'll gain all the powerful advantages I use for myself and my clients. The heart of this report is the real world knowledge of how search engines work and what you can do to optimise your web site to become truly search engine friendly. A comprehensive guide which puts at your finger tips the marketing intelligence and knowledge that the experts use themselves.

Enjoy!

Mike Grehan.
Author: Search Engine Marketing: The essential best practice guide.

PS - Buy the guide now at the special promotional price and you'll also receive a FREE bonus report about Google: PageRank Explained (or: Everything you always wanted to know about PageRank) written by leading search engine optimiser Chris Ridings.
Click here now to download Search Engine Marketing.