Designing Web Sites that Sell (Designwhys series)
by Shayne Bowman and Chris Willis
Rockport Publishers/Peachpit Press, 2002
Paperback, 256 pages
ISBN 0201793040

Designing larger online stores is a specialty all its own. Too often, the graphics team that sets up the interface and displays the products doesn't really understand this medium -- or how their contribution fits into the overall e-commerce project. This book is designed to help print-based graphic designers get up-to-speed on how online stores work and the nature of the special design tasks involved. The authors spend considerable time on navigation systems and customer-oriented design. Chapters include:

1. Design Process and Project Management
2. Six Principles of Good Commerce Design
3. Information Design for Commerce
4. Interaction Design for Commerce
5. Presentation Design for Commerce
6. Site Launch and Maintenance
7. Real-World Examples

An appendix, "Commerce Design -- Beyond the Browser" discusses design considerations for various media such as TV, cell phones, PDAs, e-mail, kiosks, etc. The book is richly illustrated with helpful explanatory diagrams and example pages from successful online stores. The book's intended audience is graphic designers only. Programmers, store owners, and marketers will need something else.

You may purchase this book from Amazon at a discount using the following links:
US: http://amazon.com/exec/obidos/ASIN/0201793040/ref=nosim/wilsoninternetse
UK: http://amazon.co.uk/exec/obidos/ASIN/0201793040/732
DE: http://amazon.de/exec/obidos/ASIN/0201793040/wilsonweb
FR: http://amazon.fr/exec/obidos/ASIN/0201793040/wilsoninternet
JP: http://amazon.co.jp/exec/obidos/ASIN/0201793040/

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