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Review: Using the Web to Compete in a Global Marketplace
reviewed by Dr. Ralph F. Wilson
Web Marketing Today, Issue 52, January 1, 1999
Using the Web to Compete in a Global Marketplace
edited by Browning Rockwell
314 pages, softcover
John Wiley & Sons, September 1998
Why sell your products and services over the Internet? Because it extends the reach of your marketplace literally around the world. For many businesses, becoming a global company is somewhat of a shock. How do you conduct business overseas? How do you market, increase sales, and steer clear of legal loopholes? This book serves as a primer for the uninitiated. Chapters include:
- A case study of AMP Global Communications, which sells connector and interconnections world-wide for electric and electronic devices,
- Translating a site into another language and culture,
- Legal factors,
- Transaction security and the export of cryptography to foreign customers,
- Understanding Internet communities,
- Intranets and extranets,
- A statistical survey of emerging Internet markets in various countries,
- Developing trade resources needed to conduct business globally,
- Developing global business leads,
- Conducting a virtual trade mission, and
- An introduction to EDI and e-commerce.
The chapters are of mixed quality and focus. Each is written by a different author, and some seem much more on-target than others. Nevertheless, as the first and only book on global Internet commerce, this is a good first step for a company seeking to extend its global horizons.
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Web Marketing Today, Issue 52, January 1, 1999
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