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Book Brief: Net Words
by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, Issue 112, May 7, 2002
Net Words: Creating High-Impact Online Copy
by Nick Usborne
McGraw-Hill, 2002
Paperback, 256 pages
ISBN 0071380396
For years Nick Usborne has authored clear-headed articles about how to write for the Web. Now he has folded his wisdom into book form in Net Words. Some people only know how to write one kind of copy -- hard-sell direct marketing copy. But in many instances, that's not what's needed. Nick helps you discern what various online situations call for, enables you to understand the nuances of the particular writing task, and then gives tips on writing it.
A number of the chapters are designed to help the reader understand and build an appreciation for the task of the copywriter, the unsung hero in effective Web marketing. The core of the book, however, examines in detail the various types of online writing suggested by these chapter titles:
- Words Build Relationships
- Can the Web Be a Store?
- Close the Sale
- Think Like a Direct Marketer
- Email -- Where Copy Is King
- The Language of Personalization
- Service with a Smile
- Writing Newsletters
The book is illustrated with great examples of the particular writing tasks he is discussing. Net Words is the best
and most balanced book I've seen on writing for the Internet.
You may purchase this book from Amazon at a discount using the following links:
US: http://amazon.com/exec/obidos/ASIN/0071380396/ref=nosim/wilsoninternetse
UK: http://amazon.co.uk/exec/obidos/ASIN/0071380396/732
DE: http://amazon.de/exec/obidos/ASIN/0071380396/wilsonweb
FR: http://amazon.fr/exec/obidos/ASIN/0071380396/wilsoninternet
JP: http://amazon.co.jp/exec/obidos/ASIN/0071380396/
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Web Marketing Today, Issue 112, May 7, 2002
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