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- Lands' End Makes Searching a Snap*
by Erika Morphy, 08-03-2001.The successful Lands' End web outlet uses sophisticated natural-language search to make it easy for ...
Category: Apparel Industry Cases.
(* The URL and full description are available to paid subscribers only. Click here to subscribe.)
- Internet Content: Don’t Give Up, by Susan Solomon, ClickZ,
01-16-2001.
It isn't getting any easier to do it, but putting fresh and attractive content on your site continues to be important. Be willing to pay for good writers, and integrate original material with free syndicated feeds. Keep it up to date, and stay on focus.
Category: Website Content.
- Canadian Holiday Shoppers Take to the Internet*
12-11-2000.Research by Ernst and Young, and NFO Interactive Canada, shows that online shopping in Canada is fin...
Category: Shopper Demographics & Behaviors.
(* The URL and full description are available to paid subscribers only. Click here to subscribe.)
- What's Next, by Beth Snyder Buli, Business 2.0,
09-12-2000.
Expands on themes predicted as the future of Internet advertising: (1) basics, including targeting, (2) affiliate marketing, (3) build experience around the brand, (4) change to interactive channels, (5) pay consumers to accept messages.
Category: New Marketing Approaches (not banner ads).
- Best Practices for Permission Email, by Rick E. Bruner, ClickZ,
04-21-2000.
Eight recommendations by IMT Strategies, based on an e-mail marketing practices survey of 400 e-mail users and 200 marketers. (1) gain active consent (2) deepen the personalization (3) recognize levels of permission (4) use alerts and reminders (5) employviral techniques (6) cross-brand with partners (7) measure ROI, and (8) manage frequency.
Category: Opt-in & Targeted E-Mail Marketing.
- Employing Color and Graphics to Stimulate Sales*
by Ralph F. Wilson, 02-15-2000.Describes how to use cool colors to make shoppers feel comfortable, and warmer more active colors to...
Category: Store Design (general).
(* The URL and full description are available to paid subscribers only. Click here to subscribe.)
- E-commerce: It's still anybody's game, by Margaret Kane, ZD Network News,
06-24-1999.
Harris Interactive conducted a survey of 100,000 people, released a report, ecommercePulse, that found 40% of online consumers could not name an online retailer in 12 out of 13 categories. Online brand development is still in the early stages and branddevelopment will never be less expensive than now.
Category: Branding on the Web.
- Web Sites Try Interactive Call-Back Feature to Boost Sales, by David J. Wallace, New York Times, CyberTimes,
11-22-1997.
Companies are testing out webpages with a "call me" feature that allows merchants to immediately reach potential customers who are surfing the Web. Computer users key in their phone numbers, then sales agents call back to advise the users'further Web surfing and answer questions.
Category: New Marketing Approaches (not banner ads).
- The real value of on-line communities, by Arthur Armstrong and John Hegel III, Harvard Business Review, May/June 1996,
pp 134-141. Businesses online can profit from the interactive culture of the Net.
Category: Introductory Web Marketing Articles.
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Report on Affiliate Management Software