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Search Results on "Aria"
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Here are the articles and resources in this category:
- Marketing Lessons from E-failures, by Vittoria Varianini, The McKinsey Quarterly,
11-27-2001.
Some findings: (1) the importance of speed in an e-launch, and (2) a different order of marketing events. (3) At a minimum at launch, an e-business must offer all the basics that off-line competitors already offer, as well as something distinctive to differentiate it. (4) Start-ups need to be able to assess effectiveness of media buys and plan CRM goals. The article concludes with 5 golden rules.
Category: Miscellaneous Web Marketing Articles.
- Shhh... Dynamic Pricing is Here*
by Jim Ericson, 10-17-2001.Reveals that dynamic pricing (offering different prices depending on variables such as demand, buyer...
Category: Pricing Strategies.
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- Online Companies Draw Fire for Removing 'Offensive' Postings, by Ariana Eunjung Cha, Washtech.com,
11-18-2001.
Regardless of their legal standing, some worry that the Internet companies are moving more aggressively in recent weeks to screen content on their sites. Covers Yahoo's recent activities, freedom of speech vs. censorship issues.
Category: Website Content.
- eBay to Offer Rich Media Banners, by Christopher Saunders, Internet Advertising Report,
11-13-2001.
eBay is following Yahoo's example in offering a simple means for small-scale e-tailers to create and place graphic banner ads across the eBay system. eBay sellers will use Amazing Media's AdVariant tool to create, target, deploy and track ads.
Category: Banner Ads (general).
- Themes Stand the Test of Time, by Andrew Gerhart, SitePoint,
10-15-2001.
Use thematic structure to differentiate the sections of content on your Web site, and to target specific keywords and keyword variations to particular sections for the sake of search engine positioning and marketing.
Category: Search Engine Techniques.
- Personalized Pricing Still Makes Sense*
by Alexis D. Gutzman, 07-26-2001.A look at how and why to offer variable pricing to different customers based on their sensitivity to...
Category: Pricing Strategies.
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- Understanding Affiliate Commission Structures, by Cynthia Arko, ECommerce Guide,
04-18-2001.
An introduction to the many different commission structures for affiliate program payments that exist: pay-per-click, pay-per-sale, pay-per-lead, hybrid, and two-tier. Also considers variables that affect commissions, like cookie duration, recurring fees.
Category: Associate/Affiliate Programs.
- The truth about Internet fraud*
by Maria Atanasov, 03-13-2001.Gives statistics and anecdotes on the prevalence of online fraud, including credit card fraud. Discu...
Category: Fraud Prevention.
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- J. Jill Tries on E-Biz for Size*
by Maria Seminerio, 11-06-2000.Women's apparel retailer J. Jill Group made a successful transition from mail-order-only to a full b...
Category: Fulfillment Issues.
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- The Truth About Internet Fraud*
by Maria Atanasov, 03-13-2001.Extensive report on credit card fraud and online transaction security. Covers the nature and extent ...
Category: Fraud Prevention.
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- HTML E-Mail Text Font Readability Study, by Ralph F. Wilson, Web Marketing Today,
03-01-2001.
Finds Arial 12 pt. most readable for body text over 12 pt. Times Roman. Verdana 10 pt. and 9 pt. are preferred over smaller sizes of Arial.
Category: HTML E-Mail.
- Comparing Apples & Oranges: The Fruit Salad of Advertising Measurement, by Lawrence Pintak, ChannelSeven,
01-11-2001.
Reviews how wide variations in ad measurements occur, for example, using server-based technologies such as DoubleClick versus human ratings such as Nielsen/NetRatings. Observes each has strengths and weaknesses.
Category: Banner Ads (general).
- The Fundamentals of Quality Search, by Gerry McGovern, ClickZ,
01-18-2001.
How to differentiate your site with a really good search function. Put the search box on every page, with enough room in the box for at least 20 characters. Use Arial font in 8 - 10 points. Use a button labeled 'search', allow for Boolean commands in the basic search, and add an 'advanced' search for further refinement, if possible.
Category: Business Website Design.
- Campaign 5.0, Arial Software,
New release of Arial's Campaign e-mail merge software includes a number of important features. License is $995 up.Supports HTML e-mail. Supports enterprise databases like SQL Server, Oracle and MS Access. Reads live from databases, no importing or exporting required
Category: E-Mail Software and ASPs.
- Taking a Gamble on e-banking*
by Maria Seminerio, 11-13-2000.Describes mid-size bank's proposed launch of e-Bank service as an application service provider (ASP)...
Category: Financial Services Cases.
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- Are You at War With Your Customers?, by Nick Usborne, ClickZ,
10-30-2000.
You won't build positive, profitable relationships with customers if you take an adversarial role. Problem indicators: (1) your privacy statement is longer than one screen full (2)your privacy and unsubscribe pages aren't linked directly from your homepage (3) you don't bother to reply to incoming e-mails.
Category: Customer Service Online (general).
- Miles And Miles Of Flexible Track*
by Hal Varian, 10-02-2000."The railroad revolution brought us one big thing, the Internet brings us infinite possibilities," s...
Category: Theory & Academic E-Commerce.
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- Testing Your Copy for Best Results, by Heidi Anderson, ClickZ,
08-17-2000.
Results of tests evaluating responses to several copywriting variables in an e-mail marketing piece give interesting insights, as well as clues to carrying out your own tests. Tests covered writing style, headline styles, inclusion of product prices, andrecipient reactions to 'nagging' messages ('you abandoned your cart -- how come?').
Category: E-Mail Marketing (general).
- Comparing Appraisals of the e-commerce-sales.com Domain Name, by Ralph F. Wilson, Web Marketing Today,
10-09-2000.
Gives appraisals for the same domain name from different appraisers -- with wide variations. Agrees that appraisals are helpful, but warns against believing that your domain name will sell for millions of dollars.
Category: Domain Names.
- The Panel Test: Great Bang for the Buck, by Kim MacPherson, ClickZ,
07-17-2000.
A 'panel test' is a complex process that evaluates multiple variables within a single e-mail campaign. Although it's relatively difficult and expensive, this method of testing can get you the most bang for your buck. Here's how.
Category: E-Mail Marketing (general).
Your search returned 56 results (3 pages).
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