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Search Results on "Eshop"
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Here are the articles and resources in this category:
- Setting Up eShop*
by Lynn Ginsburg and Josef Pusedu, 11-27-2000.Review and comparison of BigStep, eCongo, FreeMerchant, and Yahoo Store. Does not make a recommendat...
Category: Established Store Software.
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- Multichannel Retailing Pays Off, Study Says*
by Mike Cleary, A study by Microsoft Network's eShop confirms the intuitive understanding that stores, catalogs and ...
Category: Misc. E-Commerce.
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- Futureshop.ca: An Effective Bilingual Campaign, by Heidi Anderson, ClickZ,
05-18-2000.
Case study of a simple but effective example of personalized e-mail newsletter distribution. The French-language version of the Futureshop newsletter has a click rate of 40%, almost four times better than the English version.
Category: Newsletter & Discussion List Marketing.
- Wineshopper.com's drinking brawl*
by Adam Feuerstein, 04-19-2000.Reports launch of new site, company chief saying: "We are the only company that is taking a lawful a...
Category: Specialty and Health Foods Cases.
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- How Widespread is Credit Card Fraud against Merchants?*
by Ralph F. Wilson, 03-15-2000.The article outlines the extent of the problem of credit card fraud against online merchants, with e...
Category: Fraud Prevention.
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- Direct Marketers Get Quite A Response From The Web, by Teri Robinson, Internet Week,
01-24-2000.
E-mail direct marketing works. A close look at how slipcover manufacturer Sure Fit uses Internet marketing, working with service providers such as FreeShop.com and YesMail.
Category: Opt-in & Targeted E-Mail Marketing.
- Who's Who in Affiliate Marketing?, by Shawn Collins, ClickZ,
12-17-1999.
Coverage of Affiliate Solutions '99, presented by internet.com and Refer-it on Dec.2 (1999) in New York City. General themes and highlights of key presentations. Case examples of Freeshop.com and vStore.com, communication as the key to affiliate programs.
Category: Associate/Affiliate Programs.
- Merrill Lynch*
09-30-1999.Jupiter research notes a 40% overlap between online shoppers and online investors. Points to a strat...
Category: Financial Services Cases.
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- Tap The Button, Get a Food Pellet, by Tom Hespos, ClickZ,
09-02-1999.
Author advises caution before you jump into an incentive program such as MyPoints, CyberGold or FreeShop.Com. Consider the goals of your marketing: attracting freebie-seekers may not be in your best interest.
Category: Incentives and Contests.
- EShops Chip Away at Brick and Mortar Stores Online*
by Seth Fineberg, 09-27-1999.A new Greenfield Online survey confirms that Christmas '99 should be very successful for webstores. ...
Category: Shopper Demographics & Behaviors.
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- BuddWeb: The Future of Retail and Homeshopping, by Budd Margolis, MIT Consulting, London,
Sees thousands of TV/Internet home shopping channels as digital TV converges with various forms of mass media. Articles and opinions on TV home shopping channels and e-commerce.
Category: Intro E-Commerce Articles.
- Eshop*
Browser-based online store system. By Matt Eliason....
Category: Lesser Known Store Software.
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The Shopping Cart Report