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Here are the articles and resources in this category:
- J.D. Edwards Climbs onto Self-Service Bandwagon*
by Erika Morphy, 02-15-2002.Says self-service anything has become attractive to companies that want to hold down costs, as resea...
Category: Customer Service in Online Sales.
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- 2002 Global E-commerce Spending More Than $1 Trillion - IDC*
by Dick Kelsey, 02-15-2002.Reports on study indicating increase of 60% in e-commerce spending in 2002 over 2001. Says consumers...
Category: Shopper Demographics & Behaviors.
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- Syndication Enhances Web Services*
by Eilon Resheff, 02-04-2002.Describes how application syndication lets companies package any Web application - complete with all...
Category: B2B General.
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- Enhancing E-Business With Automated Fulfillment*
by Elise Chow, 01-16-2002.Notes that some companies are relying on a simple Web site for electronic commerce, while others are...
Category: Fulfillment Issues.
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- The Battle of Bull Run, Take 2*
by Peter H. Lewis, 02-18-2002.Dominance of communications, online transactions, and content distribution in the Internet Age. That...
Category: Misc. E-Commerce Cases.
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- Digital Impact Unveils Sophisticated ASP-Style E-Mail Marketing: IMPACT, by Julie Tauer, Iconocast,
02-13-2002.
Describes new e-mail marketing software's features, calling it best-of-class. At $10,000 monthly subscription fee plus set-up costs, the product has tightly-integrated modules that seamlessly integrate campaign management and marketing analytics.
Category: E-Mail Software and ASPs.
- 2002 Industry Leaders*
by Tom Halligan, John Pallatto, and John Zipperer, 02-01-2002.Presents strategies of 10 companies (two each in the communications, financial services, manufacturi...
Category: Misc. E-Commerce Cases.
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- Pricing Optimization: Has Its Time Come?*
02-20-2002.Presents results of study indicating that the retail sector is ripe for optimization solutions that ...
Category: Pricing Strategies.
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- Can AOL Make Money from IM?*
by Ryan Naraine, 02-22-2002.While instant messaging has become a key part of business communication, the three big IM providers ...
Category: Misc. E-Commerce Cases.
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- U.S. E-Commerce Spikes in Q4 2001*
by Michael Pastore, 02-20-2002.Provides US Department of Commerce estimates for last quarter and total annual 2001 online sales, in...
Category: Misc. E-Commerce.
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- IM Is Here. RU Prepared?, by Scott Kirsner, Darwin Magazine,
02-02-2002.
Says businesses that adopt instant messaging (IM) foster speedy communication and collaboration. Gives examples of how it is used today, benefits, disadvantages and predicts how its use will develop over time.
Category: Miscellaneous Web Marketing Articles.
- How to Develop a Communications Strategy for Your Affiliates, by Jason Ciment, ClickZ,
02-15-2002.
Merchants need to talk to their affiliates more often and more intelligently. A case study and primer on affiliate communications suggests key content to include in a motivational newsletter. Assume your affiliates don't have a clue how to proceed.
Category: Associate/Affiliate Programs.
- Customer Satisfaction in 7 Steps*
by Adrian Thompson, 02-11-2002.Common-sense tips for good online customer service: respond to messages promptly, communicate freque...
Category: Customer Service in Online Sales.
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- Online Shopping Gets a Lift From Experienced Net Surfers, by Bob Tedeschi, New York Times,
03-04-2002.
Separate studies by Pew Internet and American Life Project and Jupiter Media Metrix indicate that online shopping will grow strongly over the next several years, as the bulging population of Web users matures and becomes comfortable with e-commerce.
Category: Demographics of the Web.
- Case Study: Shatterproof Bulbs.com*
by David Berkowitz, 02-12-2002.Bulbs.com is achieving speedy growth by using a sophisticated mix of customer acquisition and retent...
Category: E-Commerce Cases (general).
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- Thou Shalt Not Spam! The 12 Commandments of Search Engine Marketing, by Brent Winters, MarketPosition,
02-01-2002.
Article indicates what search engines consider spam. Excellent summary of what to avoid: 1. Don't duplicate, 2. Don't misrepresent, 3. Don't hide, 4. Don't cloak, 5. Don't stuff, 6. Don't redirect, 7. Don't page jack, 8. Don't build bad doorways, 9. Don't fail to cross-link, 10. Don't link farm, 11. Don't over-submit, and 12. Don't build junk.
Category: Search Engine Techniques.
- Can Conglomerates Speak in the First Person?, by Nick Usborne, ClickZ,
01-03-2002.
Even a large company can benefit from writing in a personal, one-to-one style, using I and we. It would look insincere on a web page, but it can be effective in e-mail communications, customer newsletters and other contexts.
Category: Business Website Design.
- Instant Gratification, by Martin Lindstrom, ClickZ,
01-08-2002.
In 2002, customers want immediate results and rewards. Forget about long-term loyalty programs, discount campaigns and point systems. Instead, give customers their incentives right away, and keep your promises.
Category: Miscellaneous Web Marketing Articles.
- It's the Detail That Counts, by Martin Lindstrom, ClickZ,
01-15-2002.
To build your brand cheaply and effectively, reflect your brand creatively in every element of your communication and interaction with the public, from the language and tone used in e-mail messages, to fax cover sheets and standby music on the phone. Think Lego.
Category: Branding on the Web.
- The Poor Company's Guide to Better Web Sites, by Sean Carton, ClickZ,
01-30-2002.
A list (with links) of free and cheap services and technology you can use to spruce up your website, if you can't afford the high-end personalization and bells-and-whistles of an Amazon: syndicated content, search engines, publishing tools etc.
Category: Business Website Design.
Your search returned 669 results (32 pages).
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How to Develop a Landing Page