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Doctor Ebiz® Internet Marketing Seminar
Winter and Spring 2002 Tour
"I was a little apprehensive at the outset that I would be in over my head, but the content was right on target. Your presentation style and the PowerPoint slides kept the seminar moving along at a fast pace, and I found that I was able to follow the discussions." -- Terry Eagan, Terry's Totems & Trading Post |
The Doctor Ebiz® Internet Marketing Seminar will visit the following cities during 2002: Atlanta 5/23/02 | Boston | Cleveland | Chicago 4/23/02 | Dallas | Denver | Los Angeles 3/1/02 | London, UK | Miami | San Francisco 2/27/02 | Seattle | Philadelphia | Washington DC 5/21/01. Sign up now to ensure you get a place at the Early Bird rate.
You are invited to an intermediate seminar on Internet Marketing in a city
near you. This isn't for complete newbies. We're assuming that you already have a company website and aren't a complete novice, but want to fine-tune your marketing strategy so that your company can bring in new revenue from the Internet. If you are an old hand at all this or your company's Internet strategy is succeeding wonderfully, then you don't need this seminar.
This seminar is unlike most "big time" seminars you may have attended. You'll notice that the price is low by comparison. That's because of Dr. Wilson's passion to help small businesses and price his products and services accordingly.
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"I am so glad I came to your conference. I learned a lot and found the environment friendly, upbeat, lively, and conducive to learning. Thanks again for putting on one heck of a program. The sparks were flying and I got a bunch of new ideas based on your topical reviews." -- Ed Corboy, Jr., M.D., AmericanBackCare.com |
Attendance is limited to a maximum of 50 in each session, though many sessions will be 25 to 35. This is so you'll be able to interact with Dr. Wilson in the discussions. It's not a lecture but an interactive learning environment in a classroom.
Dr. Wilson will speak for about 1-1/2 hours on each topic, intermixed with questions and discussion
with the participants. We want you to be able to go away with some practical ideas that you can immediately apply to your situation. Though we'll be talking about unique problems and situations of companies represented at the seminar, there won't be time for extensive one-on-one consulting during the seminar.
Each participant will receive handouts detailing the material in each lecture.
Though we're not giving away Dr. Wilson's newest book, Planning
Your Internet Marketing Strategy (Wiley, 2002), order a copy now from Amazon.com,
and bring your copy to the session to be autographed. Dr. Wilson will not
be selling the book at the seminar.
About Dr. Wilson
Dr. Ralph F. Wilson is one of the world's top Web-marketing and e-business
authorities. He is the founding editor of Web Marketing Today®, Web
Commerce Today®, and Doctor Ebiz®, and his work has been praised in
numerous publications including The Wall Street Journal, Business Week,
Business 2.0, and PC Magazine. Winner of the Tenagra Award for
Internet Marketing Excellence, he is the author of several e-books, including: The
Shopping Cart Report, Report
on Affiliate Management Software, Merchant's
Guide to E-Commerce Payment Gateways, and A
Guide to E-Mail Newsletters. Dr. Wilson has spoken widely about online
business both in the U.S. and overseas in conferences and corporate
meetings.
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"You do a masterful job of managing the discussion and questions. Content was great. The topics were very relevant for me. Your willingness to recommend those partners and products you use adds huge value to the seminar." -- Mark A. Hutchison, Food Processing Center, University of Nebraska, Lincoln |
Doctor Ebiz® Seminar Daily Schedule
Here is the typical seminar schedule, though this may vary a bit depending upon the city where the seminar is held.
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8:00 - 8:45 am |
Getting acquainted, coffee and rolls |
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8:45 - 10:20 am |
1. How to Promote Your Online Business without Going Bankrupt. Discusses the Five Mutable Laws of Web Marketing. Then discusses a wide variety of promotion techniques within the eight basic categories: search engines, linking strategies, viral strategies, public relations, traditional media bridges to websites, e-mail publishing, online networking, and paid advertising. Particular emphasis on search engine optimization (SEO) approaches, Pay Per Click (PPC) search engine strategies, and purchasing low-cost ads in newsletters and on websites. |
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10:20 - 10:35 am |
Break |
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10:35 am - 12:15 pm |
2. How to Begin, Improve, and Promote Your E-Mail Newsletter
An e-mail newsletter is a key strategy for nearly any kind of online business. We'll be talking about the nuts and bolts -- servers, content, length, layout, HTML vs. text, list development and maintenance, and promotion. Discusses both desktop software and online ASP companies that can manage e-mail subscriber lists. |
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12:15 - 1:15 pm |
Lunch (on your own. Several independent restaurants and dining facilities are located near the site.) |
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1:15 - 2:50 pm |
3. How to Build an Effective E-Mail Marketing Strategy
Learning to use e-mail to market your products and services is vital to a winning strategy. We'll be talking about permission marketing, defining spam (what is and isn't acceptable), house lists, rented opt-in lists, using HTML e-mail for direct sales, tracking effectiveness, and tying e-mail to sales on your site (in conjunction with #4 below) |
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2:50 - 3:05 pm |
Break |
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3:05 - 4:45 pm |
4. How to Design Your Website to Produce Sales
Dr. Wilson will discuss the 12 ways you can improve the sales conversion rate on your website that can make the difference between success and failure. We'll also critique ad landing pages to demonstrate what works and why, in order to maximize sales from your advertising. |
The Doctor Ebiz® Internet Marketing Seminar will visit the following cities during 2002: Atlanta 5/23/02 | Boston | Cleveland | Chicago 4/23/02 | Dallas | Denver | Los Angeles 3/1/02 | London, UK | Miami | San Francisco 2/27/02 | Seattle | Philadelphia | Washington DC 5/21/01. Sign up now to ensure you get a place at the Early Bird rate.
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http://www.wilsonweb.com
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The Shopping Cart Report