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Putting together a sound e-commerce business plan

Creating a business plan I've got good news for you. Creating a business plan for that e-commerce business you've got in mind just got easier.

Oh, don't get me wrong. Creating a business plan is still hard work.

But we've collected in one place links to probably 90% of the information you'll need.

For the past two years we've been assembling links to hundreds and hundreds of profiles of all kinds of online businesses, successful ones and not-so-successful. These are some of the categories.

Apparel
Auction
Auto
Biz-to-Biz
Books and Music
Consumer Goods
Computer Hardware
Computer Software
Financial Services

Furniture
Specialty Foods
Grocery
Malls
Art and Photographs
Publication & Subscription Services
Toys
Real Estate
Travel

Of course, the "miscellaneous" category is the biggest. Your business probably will incorporate a hybrid of ideas.

We've selected these profiles from various kinds of online publications. We avoid press release hype. Rather we've looked for an analysis of what makes the business tick, what problems face it, and the shape of its industry competition on the Web.

Read in the topic related to your business, or search the entire database by keywords you need to learn more about. You'll find a ton of information.

Our section on Shopper Behaviors and Demographics you'll find especially helpful. Here we link to the surveys and studies that analyze existing and emerging shopping patterns from various demographic groups. You'll need to make some projections for your business plan. Here's where you start.

"We invariably need to find ... research, statistics, trends," Rob McEwen, M2K

"The most valuable thing to me is the research library. Whenever we are putting together business plans or marketing plans for e-business companies, we invariably need to find information - research, statistics, trends, etc. -- to include in these plans. Web Commerce Today is a source I always turn to. Typically I use the search engine, or I go to a specific category like conversion rates and scan the article summaries to find what I'm looking for. It is a very valuable resource, and you have done a wonderful job of maintaining it. Kudos to you and your team." -- Rob B. McEwen, CEO, M2K, Austin, Texas

When you realize that your business plan may generate funding of hundreds of thousands to millions of dollars, you'll agree that $49.95 is a bargain.

Considering the amount of work you have ahead of you, and how much this will speed your task, this is a no-brainer.

Subscribe right now, and in ten minutes you'll be in our E-Commerce Research Room with your fingertips on 5,000+ e-commerce and Web marketing resources we link to. Do it now!


Everyone ... needs access to your resources," Ibrahim Ajami, Boston

"Thanks for excellent resources. I'm presently putting a business plan together and your resources have helped me out a great deal. Everyone trying to set up an e-commerce site needs to have access to your resources." -- Ibrahim Ajami, Boston, Mass.

"Grown ... into a seven figure business," Ray Campbell, CEO, zZounds

Your newsletter has been the single best source of information for me as we have grown http://zZounds.com into a seven figure (and climbing fast) business. I say that even though I subscribe to and read all the major business magazines, and every online newsletter and zine I can find that has anything intelligent to say about e-commerce. I very much appreciate the way your editors cut through the flow of information and deliver the good stuff. [So long as you use my URL, you can use my endorsement in any way you want] -- Ray Campbell, CEO, zZounds Music Discovery Centers, www.zZounds.com

Subscribe Now!

Special if you subscribe to Web Commerce Today before the end of the Month

I'll give you three e-books worth $87.85 absolutely free if you subscribe before the end of the month.

The Shopping Cart Report by Dr. Ralph F. Wilson The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special informaiton on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95.

A Merchant's Guide to E-Commerce Payment Gateways My 119-page ebook is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95.

Report on Affiliate Management Software My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website.

How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. Wilson My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website.

But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all four e-books absolutely free. Together they're worth $105.35 -- and if you add in the subscription price of $49.95, the total value is $155.30. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!

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