If your online store is underperforming, we can help.

Of course, you need to promote your store and promote it hard. You'll find all this information free in our Web Marketing Info Center and Web Marketing Today newsletter.

But what about the customers who get to your store? Do they make a purchase or just window shop, only to leave their shopping carts abandoned in the aisles?

The conversion rate (the percentage of buyers to shoppers) can range from 0.5% to 5% and sometimes higher. Let's say your conversion rate is 1%. Good for you!

But not good enough!

We show you techniques to help you boost that conversion rate to its maximum, and streamline your store. Here are 6 articles from past issues of Web Commerce Today that deal with the issues (Note: ALL THE BACK ISSUES ARE ONLINE):

• "Getting Customers from the Front Page to the Center of Your Store"
• "12 Ways to Boost Your Conversion Rate"
• "Moving Shoppers toward the Checkout Stand"
• "How the Disney Store Online Drives Sales"
• "Best Practices: Ideal Front Page Size"
• "Real People Build Trust"

These ideas will work for you. Implement half a dozen of these tips and you'll see your conversion rate climb. Incorporate all of them in your site and you'll find revenue and profits increasing to where they SHOULD BE.

In addition, to what I've written, our E-Commerce Research Room database lists 23 articles searching on the keyword "conversion rate," and 165 articles in the subject category online store design.

How much more revenue would you generate if you could push that 1% to 2% or 5% or higher? Hundreds of dollars! Thousands of dollars!

Compare the increased revenue month after month with the $49.95 annual cost of Web Commerce Today. Then you decide whether this is a good investment for your business. Subscribe today!

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"I used your service quite extensively when researching my assault on the world of e-commerce and recommended you to others but failed to renew my subscription earlier this year. Then I got thinking that even though my site is now thriving and pulling in orders from all around the world I didn't want to get complacent and lose touch with what's going on. You never know what new ideas are just around the corner." -- Ellis Greenwold, We Sell It, Ltd., London, England, www.we-sell-it.co.uk

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"With your help ... made continued progress," Ed Palmer, YouthSports.com

"I have an e-commerce site and have found your newsletter articles, personal insights and your web site an invaluable source. My site is only two years old and I continually work on it to make it better. With your help I feel I have made continued progress and look forward to your ongoing advice to make further improvements." -- Edward Palmer, Youth Sports www.youth-sports.com

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"I have been a subscriber of your newsletter for a couple of reasons. Over 70% of the time there is some article in your newsletter that helps me to better understand what I need to do to improve my website. I also like the member E-commerce Resource Pages, I know that I can find what I am looking for there most of the time. Resources like this save me a lot of time and wasted effort. I work for GM on the afternoon shift, so it is important to me to save time in my research. Please keep up the great work that you have done for people like me." -- Chuck Nickerson, owner, Country T's www.countryts.com

Special if you subscribe to Web Commerce Today before the end of the Month I'll give you three e-books worth $87.85 absolutely free if you subscribe before the end of the month. The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special informaiton on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95. My 119-page ebook is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95. My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website. But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all three e-books absolutely free. Together they're worth $87.85 -- and if you add in the subscription price of $49.95, the total value is $137.80. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!

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