When you subscribe to Web Commerce Today, you get ALL THE BACK ISSUES online -- two full years' worth. You see, over the last two years we've literally "written the book" on e-commerce -- except that "the book" consists of articles on our site, written for our paid subscribers.

The article titles read like a table of contents to a "how-to-do- it" book on e-commerce:

1. E-Commerce Basics: The 10 Rock Bottom Essentials for Online Stores
2. E-Commerce Readiness Assessment Tool
3. How to Select Products to Sell on Your Site
4. Unraveling the Mystery of Merchant Credit Card Accounts
5. Guidelines for Obtaining a Merchant Credit Card Account
6. Why You Need to Take Credit Cards on Your Site
7. How to Decide Whether You Need Real-Time Credit Card Authorization
8. How Fraud and Chargebacks Challenge Online Merchants
9. Should You Accept Checks over the Internet?
10. A Merchant's Primer on Retail Transaction Security
11. How to Secure a Digital Certificate (... if you need one)
12. How to Assess an E-Commerce Developer
13. How Does Store-Building Software Work?
14. Store-Building Software Evaluation Guide
15. Reviews of ShopSite Manager, iCat Commerce Online, Miva Merchant, and more ...
16. Why Freeware Shopping Cart Programs Are So Expensive
17. Shopping Carts for Small Sites or Single Products
18. Exploring Your Shipping Options
19. Analyzing the Drop-Shipping Model
20. How Valuable Is a Mall?
21. Making People Want to Buy in Your Retail Store
22. Twelve Ways to Boost Your Conversion Rate
23. Moving Shoppers toward the Checkout Stand
24. A Merchant's Primer on Starting an Affiliate Program
25. Where Is Retail E-Commerce Going: 10 Essential Small Business Strategies

Of course, there's much, much more. We've written articles on a lot more exotic topics, too -- nearly 100 articles and reviews so far. And ALL THE BACK ISSUES ARE ONLINE.

This tremendous archive of "how-to-do-it" articles alone is worth the subscription price! They will give you an E-COMMERCE QUICK START so you'll get off to a good start with your e-commerce project.

But that's not all you get with your subscription. In addition, you'll receive by e-mail

• New how-to-do-it articles each month, and
• Over 100 e-commerce links each month to keep you up-to-date.

Plus, you'll have full, instant access to our huge E-Commerce Research Room (with links to 2,500+ e-commerce articles available online).

A subscription to Web Commerce Today is still $49.95 annually -- we're still holding it at the low two-year-old price. For that, you'll get an education -- AN E-COMMERCE QUICK START.

Not really. What would you pay to attend a seminar, not to mention transportation and hotel costs?

What would you pay in costly mistakes you'd make because you didn't know what you were doing? I spoke with a man recently who had thrown away $5,000 because he just didn't know the pitfalls.

Dear friends, the sooner you subscribe, the sooner you'll be able to realize your dreams -- and avoid the potholes in the road.

Subscribe right now, and you'll be able to begin your E-Commerce Quick Start in just minutes.

"Needed to get an education as soon as possible," Al Guerra, Printech

"We decided to develop an e-commerce capability and I needed to get an education as soon as possible. Your site and newsletters are a wealth of information and have provided me with the knowledge necessary to start exploring ecommerce." -- Al Guerra, Printech, Miami, Floria www.printech.com

"Recently redone my website," Bonner Smith, LiquidationStation.com

"I've recently redone my website and many of the changes originated from my reading of Web Marketing Today and Web Commerce Today." -- Bonner G. Smith, LiquidationStation.com

Special if you subscribe to Web Commerce Today before the end of the Month I'll give you three e-books worth $87.85 absolutely free if you subscribe before the end of the month. The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special informaiton on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95. My 119-page ebook is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95. My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website. My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website. But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all four e-books absolutely free. Together they're worth $105.35 -- and if you add in the subscription price of $49.95, the total value is $155.30. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!

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