I can understand your reluctance to part with $49.95. Your business has earned that money, and there's only so much to go around.

On the other hand, you are interested in selling products directly over a Web site. As Web site development consultants since 1995 we've helped many clients do just that. And I know from hard experience that there are a great many pieces you need to understand and to fit together.

• An SSL secure server. You may well be overcharged for this unless you learn some pointers.
• Digital Certificate. Our suggestions could save you nearly $200 and lots of pain.
• Shopping Cart Program. We provide you with links to reviews and buying guides, so you can make intelligent decisions right for you. By helping you determine what you actually need, we could save you thousands of dollars.
• Merchant Credit Card Accounts. If you don't have one yet, you're ripe to lose hundreds of dollars unless you approach it the right way.
• Real-time Credit Card Authorization. If you need this, it is complex! Our articles and links will point you the right direction.
• Designing the environment to produce sales, not just browsing. You'll benefit from the experience of others who have studied store design and psychology in detail.

Commenting on our companion periodical, Web Marketing Today and its Web Marketing Info Center, Jack from Hawley, Pennsylvania, wrote, "The information you provide is worth its weight in gold."

Tips and Solutions

Costly Errors

There's an old saying that "Time is money." The time you spend searching for materials before you can begin learning for your online store could easily amount to five or six hours and still come up empty-handed. We've done most of that surfing for you.

Minimum Wage

Sales Boost

In the design section of the Electronic Commerce Research Room, for example, is the link to an article which tells you how to apply the scientific findings of retail store design consultants to your Web store. I searched for two hours looking specifically for this until I found it! Think what a 10% higher sales close rate using these strategies could do to your bottom line!

Grant of Ottawa, Ontario wrote about our other publication, "As a home office entrepreneur I could never have tracked down myself all the information you've assembled."

Any serious Web storeowner, prospective storeowner, Web store developer, or Internet consultant can profit from Web Commerce Today. I don't know of anything like it -- on the Internet or off!

Investment

I strongly urge you to subscribe today, using our online form or by mailing in our offline form.

Sincerely,

Dr. Ralph F. Wilson
Editor, Web Commerce Today

P.S.

Chances are, if you don't subscribe today, you'll pass by this opportunity for good. Lost money, time wasted on errors, unfulfilled potential. Doesn't your business idea or Web store deserve $49.95 worth of a chance for success? I think so, and you do, too! Why don't you subscribe right now? If you subscribe online, we'll immediately e-mail you a Subscriber Code so you can begin your research in the next few minutes.

Special if you subscribe to Web Commerce Today before the end of the Month I'll give you three e-books worth $87.85 absolutely free if you subscribe before the end of the month. The 213-page Shopping Cart Report is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview, as well as special informaiton on B2B, digital, and members-only e-commerce software. The top eight small to medium business shopping cart programs are compared and contrasted, and many of them reviewed in detail. In addition, you'll find links to online reviews of over 500 e-commerce programs. I sell this for $34.95. My 119-page ebook is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95. My 108-page "Report on Affiliate Management Software: User Feedback and Editor's Choices" gives candid feedback from 90+ people whose companies manage affiliate programs. Some of what they say is damning, some offers deserved praise. If you're planning to set up an affiliate program, this e-book will guide you -- and perhaps keep you from losing your job from making a wrong decision. I sell it for $22.95 on my website. My 24-page "How to Develop a Landing Page that Closes the Sale" explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This short 24-page book will help you increase your conversion rate substantially. I sell it for $17.50 on my website. But if you subscribe (or renew your subscription) to Web Commerce Today before the end of the month, I'll give you a copy of all four e-books absolutely free. Together they're worth $105.35 -- and if you add in the subscription price of $49.95, the total value is $155.30. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!

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