Gift Store and Niche Marketing by Dr. Ralph F. Wilson E-Commerce Consultant

Make sure you try out the new searchable database of 4,700 articles on our newly redesigned site. We're determined to make your research even easier. I wish you every success.

Understand the Niche
Lessons from Gift Store Marketing
We analyze the difficulties of marketing a giftstore. This article also surveys various external and internal marketing approaches used by some major online giftstores. This article is easily worth an annual subscription to Web Commerce Today. I hope you'll agree. However, this one is FREE to introduce you to the kind of quality materials we make available to our subscribers. READ THE ARTICLE

What Do You Offer?
Gift Store Marketing Comparison
Have a look at this comparison, a supplementary table to the above article. How does your store compare? Why don't you pay for your $49.95 annual subscription to Web Commerce Today. The ideas we offer you are well worth it. Now go ahead and READ THE ARTICLE

Intelligently Promote Yourself
The Waning and Waxing of Affiliate Marketing
A number of factors are now inhibiting the growth of affiliate program marketing. Here are a few models of attractive affiliate programs. Subscribe now. Here's information well worth your $49.95 subscription fee. READ THE ARTICLE.

We Need You!
Moderators Needed for Our New Forum
The Web Marketing & E-Commerce Forum (http://wilsonweb.com/forum/) is brand new, too. It's a place for learning and discussion with your peers. Why don't you begin a discussion "thread" on a topic of interest to you? We've used the Ultimate Bulletin Board (http://wilsonweb.com/reviews/ultimate.htm) to build this. To keep the Forum from being plastered with blatant ads, we're inviting moderators to monitor each of our forum sections. If you see a section you'd like to moderate, please e-mail me at rfwilson and tell me why you'd be good at it. There's no pay, but you'll have the satisfaction of giving back to others something of what you've received.

Currently we need moderators for the following forum sections:

• Credit Card Transactions
• Increasing Conversion Rate
• Shopping Cart Software
• Banner Advertising
• Domain Names & Web Hosting
• Search Engines

E-Commerce Can Flourish
Malls and Niche Stores
The physical mall model works so that a specialty shop can flourish in the shadow of a giant anchor store. Our article explains where the mall model has applications to online stores, and where it doesn't. Don't miss this article -- Subscribe now. Then READ THE ARTICLE

Make Money Painlessly
Join Our E-Commerce Affiliate Program

It's hard to find an affiliate program that is compatible with your business enough so that you can make some decent money. If your business is either e-commerce or marketing services and consulting, then our Web Commerce Today Referral Affiliate Program is for you. You'll be sending visitors to purchase our newsletter, and you'll net $6 each time they do.
We've set up with Commission Junction, which we think provides a good comprehensive program. If you want to purchase good software and administer the program yourself, try Craig Blucher's AffiliateZone.