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Theme: Affiliate Management Software
Issue 46, May 15, 2001
Dear Friends,
Nearly every analysis of successful online stores and products for sale on
the Web points to the importance of developing an effective affiliate program to
channel prospects to your store in a cost-effective manner.
But I don't know of
any resource available that gives you a real inside understanding of the good,
the bad, and the ugly of the available Affiliate Management Software to run affiliate programs. In this issue over 90 merchants give us
feedback on the programs they are using. Many are happy, but recently a number
have switched vendors. You'll learn why they moved and which vendors they have
chosen the second time around. I want to say "thank you" to all the
merchants who took the time to participate in this study; your efforts help us
all.
Here are the articles:
- Highlights of Affiliate Management Software User Survey
- User Feedback on Affiliate Management Software
- Editor's Choices among Affiliate Management Software
- Review: Successful Affiliate Marketing for Merchants
- Other Resources on Setting Up and Managing an Affiliate Program
I hope this issue helps you make good decisions on selecting an affiliate
program vendor, since bad decisions here are very costly to undo.
God bless you,
Dr. Ralph F. Wilson, Editor
Highlights of Affiliate Management Software
User Survey
In our survey of 90+ merchants who use affiliate programs, we received ratings
on nearly two dozen Affiliate Management Software applications. This article
includes the highlights of that survey. This article is free to all. Read the Article.
User Feedback on Affiliate Management Software
You'll find some pretty blunt and candid comments from our users about these
programs. Don't sign up for an Affiliate Management Software application without
reading what the users think about it. These pages are for paid subscribers to Web
Commerce Today. Subscribe now
and get this essential feedback, or purchase the Report in PDF format (or sell it through our affiliate program). "Fantastic job ... by far the most thorough analysis of the choices available I've seen anywhere." -- Allan Gardyne, AssociatePrograms.com
 Editor's Choices for Outstanding Affiliate Management Software
In this article Doctor Wilson discusses the pros and cons of the various
types of Affiliate Management Software, and then offers his own Editor's Choices
for the top program in each category. If you're planning to set up an affiliate
program, then this article is a must-read for you. Why don't you subscribe
to Web Commerce Today right now! Read
the Article.
Review: Successful Affiliate Marketing for Merchants
Here's a new book designed to introduce merchants to the issues they need to
understand in order to plan, set-up, and maintain a successful affiliate
program. Read the Review.
Other Resources on Setting Up and Managing an Affiliate Program
Other resources to help merchants manage an affiliate program include:
The Complete, Insider's Guide to Associate & Affiliate Programs
by Delcan Dunn (Active Marketplace, 1999)
http://activemarketplace.com/w.cgi?winning-6789
Affiliate Selling: Building Revenue on the Web by Greg Helmstetter and Pamela Metivier (John Wiley & Sons; 2000) ISBN: 0471381861
Affiliate Marketing Plan Builder (Kowabunga! Technologies, 2001) http://www.myaffiliateprogram.com/kowabookpromo.asp?3051
New Web Marketing and E-Commerce Articles
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