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Theme: Trust-Building to Boost Sales
November 15, 2000, Issue 40
Why do shoppers desert their shopping baskets without checking out? A major reason is lack of trust that they'll receive their order problem-free. If your store name isn't a household word, shoppers don't have the built-in trust that brand-building advertising produces. But in this issue we suggest some very effective methods that small businesses can use to build online trust -- and some can be inexpensively implemented this month to boost seasonal sales.
Designing a Site that Builds Trust
You can do a great deal to build confidence in shoppers by having your website professionally-designed. The article includes other design-related trust-builders, as well. Read the Article
A Personal Feel that Builds Trust
Fortune 500 companies pay big bucks for brand-building. But smaller companies can leverage their own smaller size to create trust very effectively. Read the Article
An Ordering Policy that Builds Trust
If your ordering, shipping, guarantee, and return policies make sense, they also inspire confidence in shoppers. Read the Article
Associations that Build Trust
Recommends joining one or more of the confidence certificate associations that bring accountability to online stores and sites. Read the Article
Book Brief: From .com to .profit
Brief review of a new book that outlines the six value imperatives for larger dot-com companies. Read the Review
New Web Marketing and E-Commerce Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
Search our database by keyword:
Brief Survey: Which is your favorite e-mail format? Text or HTML?
Wilson Internet Services
http://www.wilsonweb.com
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The E-Mail Marketing Handbook