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Issue 49, August 15, 2001
Theme: Members-Only Subscription Systems
Dear friends,
Many businesses that have been offering advertising-supported free newsletters are rethinking that proposition. Since ad revenue is way down, many are looking to a subscription model, the only real alternative to closing down orng their list to stand-alone e-mail advertising. But how do you set up a subscription model? In this issue:
- Managing a Members-Only Website
- Members-Only Subscription Management Programs
- Protecting a Members-Only Website from Credit Card Fraud
- Review: Account Manager Pro
- Review: Verotel Billing Solutions
I hope you'll find it helpful.
I'd appreciate it if you could give me feedback in any of these areas:
- Do you regularly review business books for a periodical? I'm looking for reviewers for my forthcoming book Planning Your Internet Marketing Strategy (Wiley, release date October 10, 2001). If you can do that, please e-mail me at mailto:rfwilson?subject=Business_Book_Reviewer
- Coming up I'll be writing on Renting Opt-in E-Mail Lists. Please share your good and bad experiences with me at http://www.wilsonweb.com/survey/optin.cfm Thank you.
God bless you,
Dr. Ralph F. Wilson, Editor
Managing a Members-Only Website
What do you need to sell subscriptions to a newsletter or information on your website? Here are the basics of running a members-only website. Read the Article
Members-Only Subscription Management Programs
A brief list of programs that handle password and access management, as well as selling a subscription to the site. See the List
Protecting a Members-Only Website from Credit Card Fraud
Online content sites are especially vulnerable to credit card fraud. Here's what you can do to protect yourself. Read the article.
Review: Account Manager Pro
This $199 program provides the basics to set up and charge for a member's only area. In spite of some rough edges, this program packs a lot of power. Read the Review
Review: Verotel Billing Solutions
An ASP application that manages subscriptions and access to a members-only content site. While there's no set-up or monthly fee, the rate is fairly steep. Read the Review.
New Web Marketing and E-Commerce Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
Search our database by keyword:
Brief Survey: Which is your favorite e-mail format? Text or HTML?
Wilson Internet Services
http://www.wilsonweb.com
Copyright © 1996-2003 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.
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The E-Mail Marketing Handbook