Dear friends,

We have been exploring how to develop an Internet Marketing Plan for several weeks. I hope by this time you understand that website promotion -- as important as that may be -- is only a small portion of the overall marketing planning that will make your online business a success. In this issue we're looking at the another P of the 4 Ps of marketing -- product, place (distribution), promotion, and pricing.

P.S. I am excited to announce an easy way to incorporated my weekly column, Doctor Ebiz, into your site, as an integrated e-business column for your site visitors. And it's extremely easy -- and free of charge. I'll explain below.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. If you haven't already subscribed to Doctor Ebiz, subscribe today, get a free ebook, and enter to win FREE ad space and a FREE customized banner ad. http://doctorebiz.com/offers/banner05.htm

Other parts to the series "Developing an Internet Marketing Plan"

• Part 1: Strategic Planning
• Part 2: Situation Analysis
• Part 3: Customer Analysis
• Part 4: Market and Product Focus
• Part 5: Positioning, 4Ps, Product
• Part 6: Pricing Strategy
• Part 7: Product Distribution
• Part 8: Internet Promotion

P4: Pricing Strategy as Part of Your Internet Marketing Plan

Every site on the web has a pricing strategy, but most are guesses not deliberate marketing choices. And most will lead to business failure. Here's how to develop your own clear pricing strategy. Read the Article.

Web Examples of Deliberate Pricing Strategies

Here are examples of three pricing strategies -- commodity, penetration, and profit. One of them may be similiar to what you may be contemplating. See the Examples.

Echo Mailer Addresses in the US

Here are two echo mailers in the US you can use to check the content of HTML/Text e-mail you're sending out:
echo and format

Thanks to readers Greg Sherwin www.connectingonline.com and Ann Olbrich www.allensysgroup.com

Review: Make Your Price Sell!

Ken Evoy has developed a one-of-a-kind web service which I review in this issue. If you're an entrepreneur trying to set prices for your products, you literally can't afford to miss this one! Read the Review.

Calling E-Commerce Consultants

If you're an Internet consultant, then I want to make sure you know about the resources I have for you. Our Web Marketing Info Center http://wilsonweb.com/webmarket/ has links to 3,000+ articles on web marketing. But we also cover e-commerce in great depth. Our E-Commerce Research Room http://wilsonweb.com/research/ has links to 3,000+ articles on e-commerce, from examples of e-commerce approaches in many industries to shopping cart reviews to designing an online store to maximizing sales with a healthy conversion rate. It's all available in a searchable database http://wilsonweb.com/cgi-bin/search.cgi There's really nothing like it on the Web -- anywhere. And for newbies to e-commerce, ALL THE BACK ISSUES of Web Commerce Today are online so you can quickly learn your way around e-commerce. I charge $49.95 annually for this service including the twice-monthly e-mailed issues of Web Commerce Today.

It was praised in the January 31, 2000 Business Week as "bar none the best e-commerce resource out there." If you're a consultant, just one nugget of help you find for your client will more than pay for the whole year. If you're a developer or a merchant, one point that saves you a costly mistake will more than pay for the whole year. When it comes to how signficantly Web Commerce Today will help your business, $49.95 is a bargain -- no doubt about it!
Think of it as a profit center rather than a cost item and you'll be right. http://www.wilsonweb.com/wct/