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Issue 112, May 7, 2002
- Two Pay-Per-Click (PPC) Strategies for Overture.com
- Book Brief: Net Words, by Nick Usborne
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Issue 111, April 11, 2002
- Developing an Effective Marketing Mix, with an Italian example, and
- Comparison: E-Mail Listservers Yahoo! Groups and Topica
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Issue 110, March 12, 2002
- Don't Ever Apologize for Your Small Business!
- Review: Mailloop 5.0
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Issue 109, February 12, 2002
- Comparison Chart of Popular Small Business Desktop E-Mail List Handling Programs
- Review: Gammadyne Mailer 16.5
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Issue 108, January 14, 2002
- Introduction to E-Mail List Handling (Listserver) Software
- Using Listservers to Drive E-Mail Discussions
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Issue 107, December 1, 2001
- Step 10. Provide Excellent Service to Your Customers
- Some Customer Service Resources
- Product Review: Position Pro
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Issue 106, November 7, 2001
- The Importance of the "Offer" in E-Mail Marketing
- Writing Grabber E-Mail Subject Lines and Headlines
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Issue 105, October 23, 2001
- Should You Work with a List Broker or a List Manager?
- How I Keep Up with the Deluge of E-Mail
- Sample Boilerplate Responses to Common E-Mail Requests
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Issue 104, October 1, 2001
- 10 Ways to Keep Your E-mail Marketing Effort From Bombing
- Why Use Opt-In Lists If Spam Is So Cheap?
- Penetrating the Hotmail Disappearing Links Mystery
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Issue 103, September 11, 2001
- The 10 Crucial Elements of an Opt-in E-mail Campaign
- Defining the Opt-in E-Mail Players
- E-Mail Marketing Resources
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Issue 102, August 8, 2001
Shoestring Product Fulfillment Strategies
- Select a Low-Cost Way to Store Your Products
- Select a Low-Cost Way to Ship Your Product
- Digital Delivery System Options
- How to Select a Fulfillment House
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Issue 101, July 9, 2001
Shoestring Payment Transactions Systems
- Introduction to Internet Money Transfer
- Comparison of Low Cost Money Transfer Systems
- Review of PayPal
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Issue 100, June 1, 2001
Shoestring Marketing Strategies
- Search Engine and Directory Registration
- Search Engine Optimization
- E-Mail Marketing to Your House List
- Paid Advertising
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Issue 99, May 1, 2001
- Build the Trust Necessary for Website Success
- Review: Streetwise Direct Marketing
- Review: Learning Web Design
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Issue 98, April 1, 2001
- Alleviating Advertising Anorexia
- Significant New Books on Essential Biz Tactics and Net Auction Sales
- Review: Poor Richard's Guide to E-Mail Publishing
- Niches Can Compete Alongside the Big Boys
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Issue 97, March 1, 2001
- Starting an E-Business on a Shoestring. Step 5. Obtain Professional Website Design
- HTML E-Mail Capability of E-Mail Client Programs.
- HTML E-Mail Text Font Readability Study.
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Issue 96, February 1, 2001
- Starting a E-Business on a Shoestring: Step 4. Assess Your Needs and Resources
- Review: E-Mail Marketing
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Issue 95, January 15, 2001
- How to Achieve Dot-Success in an Era of Dot-Bust
- How to Find Advertisers for Your E-Zine and Website
- E-Commerce E-Book Online Merchants Can't Do Without
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Issue 94, December 5, 2000
- Naming Your Internet Business
- Naming Resources for Your Online Business
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Issue 93, November 14, 2000
- Step 2: Devise an Adequate Revenue Plan
- October Web Marketing Links
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Issue 92, November 7, 2000
- Starting an E-Business on a Shoestring
- Step 1. Define a Unique E-Business Niche
- Review: MetaMend.com Automated Site Promotion
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Issue 91, October 9, 2000
- How to Select a Domain Name Vendor
- Comparing Vastly Different Appraisals of a Single Domain Name
- Web Marketing Links for September
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Issue 90, September 12, 2000
- What Is a Domain Name Worth? The Inexact Art of Domain Name Appraisal
- Sidebar: Appraisal Valuation Guides on the Web
- Buying and Selling in Domain Name Auctions
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Issue 89, September 1, 2000
- How to Select a Domain Name for Your Company
- Why You Should Buy Extra Domain Names
- Domain Name Resources
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Issue 88, August 31, 2000
- Navigation Systems for Business Websites
- Hot August Links
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Issue 87, July 31, 2000
- Review: Streetwise Relationship Marketing on the Internet
- July Links to Web marketing articles and resources
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Issue 86, July 17, 2000
- Designing Banner Ads Like a Pro
- Tools and Resource for Designing Banner Ads
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Issue 85, July 1, 2000
- Using Banner Ads to Promote Your Website
- How to Purchase Banner Ad Space
- Banner Ad Resources
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Issue 84, June 30, 2000
- Formatting Dual Text and HTML Newsletters
- Web Marketing Articles and Resources, June 2000
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Issue 83, June 12, 2000
- The Eight Essential Types of Internet Promotion
- Developing an Effective Internet Promotional Mix
- Outsourcing Website Promotion
- Book Brief: 101 Ways to Promote Your Web Site
- Book Review: The 11 Immutable Laws of Internet Branding
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Issue 82, June 1, 2000
- Distribution Decisions: Inventory vs. Drop-Shipping vs. Fulfillment House
- Sidebar: How Retail Differs from Wholesale and B2C Differs from B2B
- Distribution Chain Strategies in the Internet Age
- Selecting Shipping Services
- Review: Differentiate or Die
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Issue 80, May 9, 2000
- P4: Pricing Strategy as Part of Your Internet Marketing Plan
- Web Examples of Deliberate Pricing Strategies
- Review: Make Your Price Sell!
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Issue 79, May 1, 2000
- Positioning Your Company in the Consumer's Mind
- The 4 Ps of Marketing Adapted to Your Internet Marketing Plan
- P1 -- Product Strategy
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Issue 77, April 11, 2000
- How to Segment Your Internet Customers
- Differentiating Your Company's Products and Services
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Issue 76, April 1, 2000
- Preparing a Customer Profile for Your Internet Marketing Plan
- Determining Customer Lifetime Value for Your Internet Marketing Plan
- Knowing Your Customers
- Online Demographic Resources
- Web Commerce Today -- an E-Commerce Winner
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Issue 74, March 13, 2000
- Doing a SWOT Analysis for Your Internet Marketing Plan
- Conducting an Industry Analysis for Your Internet Marketing Plan
- Analyzing the Competition in Your Internet Marketing Plan
- Ways to Increase Your E-Mail Newsletter Subscribership
- Syndicate Doctor Ebiz for Your Own Website
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Issue 73, March 1, 2000
- Core Competencies Undergird Your Online Competitive Advantage
- Just Who Are You Anyway? Developing a USP
- Clarifying Goals for Your E-Business
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Issue 71, February 8, 2000
- Viral Marketing Techniques the Typical Business Website Can Deploy Now
- Comparing Viral Marketing Strategies to the Six Principles
- Review: Recommend-It
- E-Mail to the Editor on Viral Marketing
- Doctor Ebiz
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Issue 70, February 1, 2000
- The Six Simple Principles of Viral Marketing
- Resources and Articles on Viral Marketing
- Odds 'n' Ends -- Our site in Business Week, January 31, 2000!
and conferences coming up
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Issue 68, January 12, 2000
- Product Review: Lyris E-Mail Listserver
- Where Lyris Fits in the Listserver Food Chain
- E-Mail Listserver and Newsletter Resources
- E-Mail to the Editor -- HTML E-Mail and Long Domain Names
- The Millennium Edge
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Issue 67, January 1, 2000
- A Marketer's Peek at HTML E-Mail Newsletters
- A Simple Way to Format HTML E-Mail Newsletters
- HTML E-Mail Resources
- E-Mail to the Editor on Long Domain Names
- The Millenium Edge
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Issue 66, December 13, 1999
- Dot.Com Countdown: 7 Steps to E-Business Launch
- Review: Customers.com, by Patricia B. Seybold
- Are Long Domain Names a Big Deal?
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Issue 65, December 1, 1999
- Unmasking the Dreaded Traffic Logfile
- Golden Marketing Intelligence Mined from Traffic Logs
- Other Articles, Reviews, and Resources on Traffic Log Analysis
- E-Mail to the Editor
- Odds 'n' Ends
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Issue 64, November 10, 1999
- HitBox.com -- The Lazy Marketer's Traffic Analyzer
- 7 Keys to Developing an Effective E-Survey
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Issue 63, November 1, 1999
- What Good is Insight about Your Visitors?
- 8 Ways to Learn about Your Site Visitors
- Web Survey Resources
- Previous Articles on Related Subject
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Issue 62, October 12, 1999
- 6 Principles for Selecting Affiliate Programs
for Your Site
- Affiliate Program Resources
- E-Mail to the Editor: Regarding the www
before the domain name, Amazon Shoppers, and ISSN numbers
- HTML E-Mail Edition of Web Marketing Today
- How to Use a Great Search Tool
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Issue 61, October 1, 1999
- How Does an Affiliate Program Work?
- Affiliates Desperately Need a Business Plan
- Finding a Webpage with an Obsolete URL
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Issue 60, September 1, 1999
- 8 Steps to Developing Ad Revenue from Your Site
- Ins and Outs of Displaying Banner Ads
- Review: Central Ad 4.0 Banner Serving Program
- Review: WebAdverts 2.02 Banner Serving Program
- Pros and Cons of Banner Networks and Exchanges
- Resources on Developing Ad Revenue
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Issue 59, August 1, 1999
- Relationship E-Mail Marketing vs. Spam
- How to Capture Visitor E-Mail Addresses
- Forms-to-E-Mail Programs
- E-Mail Marketing Programs
- E-Mail Marketing Resources
- Review: The Insider Secrets to Marketing Your Business on the Internet, by Corey Rudl
- Review: Permission Marketing by Seth Godin
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Issue 58, July 1, 1999
- Building Communities that Promote Your Business
- Review of Free Mailing Lists Programs: eGroups, OneList, Topica, and ListBot
- Free Mailing List Feature Comparison
- Review: Ultimate Bulletin Board
- Links to Resources: Business Use of Chat and Online Communities
- New Features at WilsonWeb.com
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Issue 57, June 1, 1999
- The Web Marketing Checklist: 26 Ways to Promote Your Site
- Stimulate Repeat Traffic with Bookmarks
- Should You Computer-Translate Your Website?
- The "Ideal" E-Mail Newsletter Width
- Review: Make Your Site Sell
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Issue 56, May 1, 1999
- Make Your Website Purposes Crystal Clear
- How to Select a Good Domain Name or Two
- Optimizing for Search Engines in Other Languages
- Join Our New Affiliate Program
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Issue 55, April 1, 1999
- The Five Mutable Laws of Web Marketing
- Cultural Clues: Tips to Tailor Your Business to Internet Culture
- Understanding the Opportunities for Doing Business on the Web
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Issue 54, March 1, 1999
- Gateway Pages and How to Make Them
- Review: WebPosition Gold 1.0
- Outsourcing Search Engine Positioning
- How to Get Listed in Yahoo
- Don't Obsess over Search Engine Positioning
- Search Engine Marketing Resources
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Issue 53, February 1, 1999
- Using Print Display Ads to Point to Your Online Brochure
- Marrying Traditional Advertising to Online Sales
- HTML E-Mail Newsletters
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Issue 52, January 1, 1999
- Multiple Streams of Revenue for Your Website
- The Birth of the Euro and its Impact on E-Commerce
- Rview: Business-to-Business Internet Marketing
- Review: Using the Web to Compete in a Global Marketplace
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Issue 51, December 1, 1998
- The Five Circles of Relationship Marketing on the Web
- Perseverance: the Web Marketer's Greatest Asset
- The Top Seven Free E-zines For Growing Your Business
- Review: StrikingItRich.com
- Review: World Wide Web Marketing (Second Edition)
- Review: Web Commerce
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Issue 50, November 1, 1998
- How to Advertise Your Site on a Slim Budget
- Sidebar: Made-to-Order Banners
- The E-Commerce Train -- Toot-Toot!
- Seven Basic Principles about Doing Business on the Web
- Web Marketing Today Turns Three in This Month
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Issue 49, October 1, 1998
- How to Get Higher in the Search Engines
- Search Engine Resources
- Review: Web by Design: The Complete Guide
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Issue 48, September 1, 1998
- The Lights Are On. Is Anybody Home?
8 Confidence Builders to Grow Your Online Business
- Multi-Language Web Marketing Success
- Review: Revnet MailKing 1.3.5
- Review: 101 Successful Businesses You Can Start on the Internet
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Issue 47, August 1, 1998
- Navigation Systems for Business Websites
- Sidebar: Server Side Includes (SSIs) and Navigation Systems
- Review: Information Architecture for the World Wide Web
- Review: WebDeveloper.com Guide to Search Engines
- Generating Sales Leads with an Online Contest
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Issue 46, July 1, 1998
- Collecting and Using Data from Your Website Visitors
- How to Get Customer Data AND Newsletter Subscriptions
- Taking Privacy Seriously
- Review: Larry Chase's Essential Business Tactics for the Net
- Affordable Classified Ads in Web Marketing Today
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Issue 45, June 1, 1998
- How to Develop an E-Mail Newsletter
- Sidebar: Mailing List Software
- Advertise in our Newsletters or on Our Site
- Email Marketing: Flash in the Pan or Replacement Technology?
- Odds 'n' Ends
- The Emperor's New Clothes
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Issue 44, May 1, 1998
- An Encouraging Word from the Editor
- The FAQ Answer to 80% of E-Mail Overload
- Review: Internet World Guide to One-to-One Web Marketing
- Review: Net Results: Web Marketing That Works
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Issue 43, April 1, 1998
- Adding Value: The Key to Securing Links to Your Site
- Are Affiliate Programs for You?
- CPM Advertising vs. Revenue Sharing: How To Survive and Prosper
- Our Site Made Web Pages That Suck
- Review: Janal, Online Marketing Handbook
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Issue 42, March 1, 1998
- Promoting Your Business with Classified Ads
- Sending Merged E-Mail Using Office 97
- Important Book:ng Digital Markets
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Issue 41, February 1, 1998
- Seven Debilitating Diseases of Business Websites (and their cures)
- Using trace route to find slow nodes on the Internet
- Review: WebTrends Log Analyzer 4.0
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Issue 40, January 1, 1998
- Book Brief: Guerrilla Marketing Online
- How to Write a Compelling Web Page Title
- Web Marketing Info Center Make-Over
- The Globalization of the Internet
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Issue 39, December 1, 1997
- The Web Marketing Checklist: 23 Ways to Promote Your Site
- Web Marketing Today Links changes
- Review: Increase Your Web Traffic in a Weekend
- Review: Measuring the Impact of Your Web Site
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Issue 38, November 1, 1997
- Second Anniversary Issue
- Generating Revenue through Banner Ads on Your Website
- Announcing Web Marketing Today Links
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Issue 37, October 1, 1997
- Using E-Mail with Your Company's Domain Name
- Electronic Commerce Is Exploding
- Book Review: Zeff & Aronson, Advertising on the Internet
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Issue 36, September 1, 1997
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Issue 35, July 29, 1997
- Get Yourself a Yellow Tie:
Differentiating Your Business from Competitors on the Web
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Issue 34, June 25, 1997
- Increasing Visitor Flow to a Sluggish Website
- How Valuable Is a Mall to the Merchant?
- WilsonWeb 1997 Retail Commerce Awards for Excellence
- WilsonWeb Retail Commerce Center
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Issue 33, May 29, 1997
- Making People Want to Buy in Your Retail Webstore
- Article Reprint Policies
- Introducing the WilsonWeb(TM) Retail Commerce Center
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Issue 32, April 23, 1997
- E-Mail and Web Marketing
- Sidebar: Forms-to-Email CGI Programs
- Book Notes: Webonomics by Evan I. Schwartz
- Customs Issues with Global Shipping, by Paul Byrne
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Issue 31, April 1, 1997
- 4 Elements of a Web Marketing Philosophy
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Issue 30, March 6, 1997
- 11 Reasons Not to Have a Web Site
- Web Marketing Today No-Host Dinner, March 13th
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Issue 29, February 17, 1997
- Save Money with Customer Support on the Web
- Legal Audits of Web Sites by Michael Overly
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Issue 28, January 27, 1997
- Building Customer Confidence on the Web
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Issue 27, January 6, 1997
- How to Choose a Web Hosting Service (ISP) for your Business Web Pages
- Accounting and Electronic Commerce, by James D. Snell
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Issue 26, December 12, 1996
- Web Marketing Where Content Is King
- Merry Christmas, Tracy
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Issue 25, November 25, 1996
- Redesigning a Low Performing Web Site
- Protecting Your Business Information from Web Theft
- Book Notes: Vassos, Strategic Internet Marketing
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Issue 24, November 4, 1996
- Analyzing Your Web Site Traffic
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Issue 23, October 14, 1996
- 12 Elements in Planning Your Business Web Site
- Book Notes: Bruce Judson, NetMarketing
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Issue 22, September 22, 1996
- Going Global with Your Business
- Sidebar: Resources for Global Marketers on the Web
- Making WMT Work for Everyone
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Issue 21, September 7, 1996
- What Web Merchants Should Know about Transaction Security
- Sidebar: Public Key Cryptography
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Issue 20, August 25, 1996
- Our 10,000 Celebration
- Web Interactivity and Customer Focus
- Announcing the new Web Marketing Café
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Issue 19, August 10, 1996
- Billboard or Branch Office?
- How to Apply Direct Response Methods to Get Results from Your Web Site,
by Al Bredenberg
- Presentation: Getting the Most from Your Web Site Investment, Chicago, September 20, 1996
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Issue 18, July 27, 1996
- Selling Products Directly on the Web
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Issue 17, July 13, 1996
- Marketing via E-Mail Newsletters and Mailing Lists
- Sidebar: Mailing List Software
- Announcing the Web Marketing Forum
- Frequently Asked Questions about Wilson Internet Services
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Issue 16, June 22, 1996
- Using Banner Ads to Promote Your Web Site
- Involvement Devices in Web Marketing, by Charles J. Duff
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Issue 15, June 10, 1996
- Should You Outsource Your Web Pages or Do Them Yourself?
- Web Tales: Part 6--Our First Two Weeks in Webdom
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Issue 14, May 25, 1996
- Is Your Product a Good Candidate for Web Success?
- Web Tales: Part 5--ng Day
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Issue 13, May 11, 1996
- The Link Site Marketing Strategy
- Gleanings from Spring Internet World 96 in San Jose
- Web Tales. Part IV: The Medium Delivers the Message
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Issue 12, April 27, 1996
- Niche Marketing on the Web
- How Many On-Line?
- Web Tales. Part III: Content Issues
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Issue 11, April 15, 1996
- Give Something Away, Sell Something
- Web Tales. Part II: Contracting for Web
Pages at a Distance
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Issue 10, April 1, 1996
- Can Small Office, Home Office (SOHO) Entrepreneurs Really Compete with Big Corporations on the Web?
- Web Tales: Part I -- To Be or Not to Be on the Web
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Issue 9, March 19, 1996
- Outgrowing a Simple Order Form, or How to Know Whether
You Need a Shopping Cart Program?
- Should You Locate Your Store in a Mall?
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Issue 8, March 5, 1996
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Issue 7, February 21, 1996
- Why in the World Should Anyone Come to Your Web Site?
- A Small Business Model, by Hank Heath
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Issue 6, February 8, 1996
- What's the Purpose of Your Web Site?
- Does Your Company Need Its Own Web Server Computer?
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Issue 5, January 22, 1996
- The Marketing Potential of Web Site Forms
- The Aroma of Rich Coffee
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Issue 4, January 3, 1996
- Does Your Business Need a Custom Domain Name?
- Case Study in Web Marketing: Sierra Digital Communications, Inc.
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Issue 3, December 4, 1995
- How to Shop For a Local Internet Service Provider to
Host Your Organization's Web Pages
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Issue 2, November 20, 1995
- How to Attract Visitors to Your Web Site
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Issue 1, November 3, 1995
- "How Much Can You Get On A Web Page?"
- "8 Ways To Get Results From Your Web Site"
- Book Review of Guerrilla Marketing Online, by Jay Conrad Levinson and Charles Rubin
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Our goal is to help business people learn how to market their products and services more effectively by means of a Website, and to provide on-going support, encouragement, and marketing ideas for Web marketers worldwide. While we will learn from large corporations on the Web, we focus on marketing strategies which can be accomplished with the limited budgets typical of small to medium-size businesses.
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