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Low-Cost PPC Strategies
May 7, 2002, Issue 112
Dear Friends,
In this issue we talk about:
- Two Pay-Per-Click (PPC) Strategies for Overture.com
- Book Brief: Net Words, by Nick Usborne
This is National Small Business Week, May 5 to 11. So "hello" to all
my friends who are small business owners and employees! What you do drives the
country's economy.
In less than two weeks I'll be taking my Doctor Ebiz® Internet Marketing Seminar to Washington DC (Marymount University, Arlington, May 21) and Atlanta (Emory University, May 23). It's perfect timing if you're trying to figure out some marketing strategies that you can work on during the summer for
rollout in September.
 Just to give you a bit more incentive, I have a special $36 off-the-regular-price coupon for Web Marketing Today readers
and $158.80 worth of my best-selling e-books. Plus my newest e-book,
"Developing a Landing Page that Closes the Sale" (sells for $17.50, www.wilsonweb.com/ebooks/landing.htm). All in all, it's a great learning package that'll jump-start your
Internet Marketing. I hope to see you in Washington or Atlanta! Sign up today while there's still room. The price is right! http://www.wilsonweb.com/seminar/
God bless you,
Dr. Ralph F. Wilson, Editor
Two Pay-Per-Click (PPC) Strategies for Overture.com
If you are wondering how to bring lots of low-cost traffic to purchase your product or service, here is a pair of strategies that can help. In this article I discuss both a "prime keyword strategy" and "a nickel strategy." Read the Article
PPC Updates: Overture Changes and Google AdWords Select
Overture has changed several of its policies since I wrote the previous
article on a "nickel strategy," that make it more difficult to use
this strategy. Points out new possiblities with Google's revamped AdWords Select
program that changes from a CPM to a PPC model. Read
the Article.
Book Brief: Net Words
Net Words by Nick Usborne, is one of the finest books on writing for the Web. Rather than a narrow focus on direct marketing approaches, Usborne covers the gamut of styles and purposes for online writing. Read the Brief
New Web Marketing and E-Commerce Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
Search our database by keyword:
Brief Survey: Which is your favorite e-mail format? Text or HTML?
Wilson Internet Services
http://www.wilsonweb.com
Copyright © 1996-2003 by Ralph F. Wilson, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.
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The E-Mail Marketing Handbook